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The two major challenges now facing lawyer management in many mid-size firms are: 1) how to motivate the non-entrepreneurial attorneys to achieve and to perform; and 2) how to retain the "over-achiever" attorneys so they will remain with the firm.
Among the more recent trends, it would appear that first-generation law firms are becoming increasingly aware of the need to develop an effective method of motivating their partners. Generally, these firms were established approximately 30 to 40 years ago by individuals who are still reasonably active in the daily affairs of the practice. As a rule, the founding partners were capable of attracting — as well as producing — client work. Their success resulted in additional work that required the recruitment of more lawyers and enabled the firm to expand.
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By Steve Salkin
Is the lunch meeting still a thing? Is it a lost art? A lost opportunity?
Need to Do More with Less? Focus on CRM Success
By Chris Fritsch
In this era of more with less, marketers desperately need tools to fill in the gaps between more and less. One potential tool should be the firm’s customer relationship management software.
How Current and Future Leaders in Legal are Adapting Their Communication Styles
By Ari Kaplan
Ari Kaplan speaks with Andrew J. Sherman, a partner with Brown Rudnick, and Ross Guberman, the founder and CEO of LawCatch and the developer of BriefCatch, a software platform designed to elevate legal writing.
Using the Three Pillars of Marketing Effectively In Today’s Digital Marketplace
By Meg Pritchard
While our three pillars of marketing have also been greatly expanded (and in some ways the lines between them blurred a bit), they remain solid, fundamental elements of good marketing strategy, despite the increasing complexities of the digital marketing ecosystem.