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We found 6,128 results for "Marketing the Law Firm"...

Bit Parts
September 02, 2017
Boots Litigation Involving John Wayne's Persona To Be Heard in California, Instead of Texas<br>Distinguishing Between Burden of Proof for California Statutory and Common Law "Likeness" Violation Claims<br>Interpreting Jury Verdict in Quincy Jones' Music Royalty Case
<b><I>Marketing Tech:</I></b> Qualities That Clients Want
September 02, 2017
<b><I>How to Leverage Technology to Showcase Them</I></b><p>From following up more effectively to communicating with greater frequency, the elements of distinction are well known, but often poorly executed. Those who embrace them, even imperfectly, are likely to rise above their peers.
Surviving the Retail Shift
September 02, 2017
<b><I>Part One: Manage Expectations and the Legal Process</I></b><p>So far this year, more than 3,200 retail stores have closed their doors. While this is certainly not the end of brick and mortar retail, owners and managers of shopping centers faced with dark stores and mounting receivables are asking "now what?" This article is the first in a five-part series.
Third Circuit Denies Automatic Perfection of Oil Producer Liens
September 02, 2017
In a recently decided, but long-running dispute, the Third Circuit has found that oil producers do not hold automatically perfected security interests in product they sell to midstream intermediaries, nor are the proceeds generated through the subsequent sale of such product held in an implied trust for the benefit of the upstream producers.
Financing and Leasing Technology Is a Strategic Advantage
September 02, 2017
Law firms may want to leverage a specific law firm management technology to gain a competitive advantage in the marketplace, but might not want to purchase those tools outright. How are you equipping your firm to succeed both in the present day and into the future?
<b><I>Media & Communications:</I></b> Keeping Ethics Top of Mind for Legal PR Pros
August 02, 2017
Professionals and watchdogs from all walks of life are thinking, talking, writing and counseling about ethical practices in various industries. Public relations and marketing professionals, too, must always consider ethics in the context of how they advise law firms and attorneys on making sound decisions about the messages and content they disseminate to the public.
DLA Piper's Hack Attack Could Cost 'Millions'
August 02, 2017
At press time, DLA Piper was still recovering from its massive cyberattack, with insurance brokers claiming that the resulting upheaval could lead to costs "in the millions" for the firm.
On the Move
August 02, 2017
Who's doing what; who's going where.
Internet Legal Ethics and Client Privacy
August 01, 2017
Internet professional responsibility and client privacy difficulties are intimately associated with the services offered by lawyers. Electronic attorney services result in data gathering, information exchange, document transfers, enhanced communications and novel opportunities for marketing and promotion. These services, in turn, provide an array of complicated ethical issues that can present pitfalls for the uninitiated and unwary.
WannaCry Attack Is A Wake-Up Call for Cyber Preparedness
August 01, 2017
The scope of WannaCry changed our perceptions of ransomware attacks. Until then, the more highly publicized ransomware incidents were localized targets impacting only one or a small number of businesses. WannaCry made it clear that ransomware could reach a broad cross-section of computers worldwide, at essentially the same time.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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