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Most professionals use a generic sales approach for every sales situation. The sales strategy can generally be described as one in which you position yourself as the “best choice” legal advisor. That sales approach assumes that legal services buyers are ready to buy once they recognize they have a legal issue or that they are always on the lookout for legal talent. However, prospective clients are not always ready to buy nor usually interested in switching providers. Some are still studying the issues. Some have already addressed their problems. Many are happy with their existing providers. And some are unaware of the opportunities you can help them seize.
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Unbiased Thinking: A Blueprint for Your Law Firm Billing & Collections Transformation
By Dan Safran
Law firms generally experience a similar set of common challenges and costs tied to inefficient billing and collections practices. This is a cost no firm can afford; and to that end, this article offers a blueprint for transforming billing and collections
Crafting an Effective Roadmap for Implementing Information Governance In Law Firms
By Gregg Parker
This article discusses why a robust IG program is critical to modern-day law firm operations, the complexities associated with crafting such a program, and what a high-level roadmap for implementing the program looks like.
Prospective Partners Ask Small and Midsized Firms Tough Questions About Succession
By David E. Wood
Do Their Chief Finance Professionals Have Good Answers?
Many senior associates want to know whether the firm is well-positioned financially to grow and prosper when the current generation of senior partners retires. To get the information they need to value an investment in the firm, they turn to its finance professional.
What We Should Have Learned from COVID, Part 1: When In Doubt, Communicate
By J. Mark Santiago
First In a Series
First COVID Lesson: Leaders should communicate regularly to their firms in a more personal way, let their personality shine through, show some vulnerability and maybe reveal that they own a dog.