Letter from the Editor

As the new Editor-in-Chief of Marketing The Law Firm, I wanted to take this opportunity to introduce myself and to tell you about some new features to our newsletter.

I have been in law firm marketing for close to 15 years so you might say I am a pioneer. I have been a director to both national and international law firms and just recently decided to go out on my own as a private advisor.

Now about the newsletter: Over the next several months, I am hoping to add some new features to the newsletter. We will continue to have two new articles each month, as well as our regular columns written by Russell Lawson and Mike O'Horo. In addition we will have a “Spotlight” feature on a quarterly basis that will be in a Q&A type format. The spotlight will be exclusively for Chief Marketing Officers and Marketing Partners. We will also have a quarterly column on events, programs and technology finds that are germane to law firm marketing. And last but not least there will be a Letters to the Editor feature where I will get an opportunity to answer your questions on any topic impacting our profession.

So it looks like we're off and running. I welcome your suggestions and comments and I look forward to hearing from as many of you as possible over the next several months.

' Elizabeth Anne “Betiayn” Tursi

As the new Editor-in-Chief of Marketing The Law Firm, I wanted to take this opportunity to introduce myself and to tell you about some new features to our newsletter.

I have been in law firm marketing for close to 15 years so you might say I am a pioneer. I have been a director to both national and international law firms and just recently decided to go out on my own as a private advisor.

Now about the newsletter: Over the next several months, I am hoping to add some new features to the newsletter. We will continue to have two new articles each month, as well as our regular columns written by Russell Lawson and Mike O'Horo. In addition we will have a “Spotlight” feature on a quarterly basis that will be in a Q&A type format. The spotlight will be exclusively for Chief Marketing Officers and Marketing Partners. We will also have a quarterly column on events, programs and technology finds that are germane to law firm marketing. And last but not least there will be a Letters to the Editor feature where I will get an opportunity to answer your questions on any topic impacting our profession.

So it looks like we're off and running. I welcome your suggestions and comments and I look forward to hearing from as many of you as possible over the next several months.

' Elizabeth Anne “Betiayn” Tursi