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MARKETING PLAN
February 28, 2012
MARKETING PLANFatal Error #44 in Jim Muehlhausen's book, “The 51 Fatal Business Errors” is “IF YOU FAIL TO PLAN, YOU ARE PLANNING TO FAIL.” Even if you have lots of experience in your specialty, and understand your clients' businesses, integrating marketing into weekly activities is essential.In our work with clients, we often find that they are asked to complete an exhaustive marketing plan at the beginning of each year. Some do; most don't; and few plans are ever followed. Our solution is quite simple.Your marketing ACTIONS plan should have just 5 lines. What are the 5 specific marketing and business development actions you will undertake this quarter? Whether reconnecting with a former client, writing an article, giving a speech, sending out a “touch” email, etc., get them done.Spacing 5 actions a quarter makes the task manageable and measurable. Just think, if you are in a 40 attorney firm, and each undertakes this effort, the firm will have 800 individual marketing actions in a year. A 100 lawyer firm will have 2,000! That's how to use a marketing plan.
MARKETING PLANFatal Error #44 in Jim Muehlhausen's book, “The 51 Fatal Business Errors” is “IF YOU FAIL TO PLAN, YOU ARE PLANNING TO FAIL.” Even if you have lots of experience in your specialty, and understand your clients' businesses, integrating marketing into weekly activities is essential.In our work with clients, we often find that they are asked to complete an exhaustive marketing plan at the beginning of each year. Some do; most don't; and few plans are ever followed. Our solution is quite simple.Your marketing ACTIONS plan should have just 5 lines. What are the 5 specific marketing and business development actions you will undertake this quarter? Whether reconnecting with a former client, writing an article, giving a speech, sending out a “touch” email, etc., get them done.Spacing 5 actions a quarter makes the task manageable and measurable. Just think, if you are in a 40 attorney firm, and each undertakes this effort, the firm will have 800 individual marketing actions in a year. A 100 lawyer firm will have 2,000! That's how to use a marketing plan.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?