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MARKETING PLAN
February 28, 2012
MARKETING PLANFatal Error #44 in Jim Muehlhausen's book, “The 51 Fatal Business Errors” is “IF YOU FAIL TO PLAN, YOU ARE PLANNING TO FAIL.” Even if you have lots of experience in your specialty, and understand your clients' businesses, integrating marketing into weekly activities is essential.In our work with clients, we often find that they are asked to complete an exhaustive marketing plan at the beginning of each year. Some do; most don't; and few plans are ever followed. Our solution is quite simple.Your marketing ACTIONS plan should have just 5 lines. What are the 5 specific marketing and business development actions you will undertake this quarter? Whether reconnecting with a former client, writing an article, giving a speech, sending out a “touch” email, etc., get them done.Spacing 5 actions a quarter makes the task manageable and measurable. Just think, if you are in a 40 attorney firm, and each undertakes this effort, the firm will have 800 individual marketing actions in a year. A 100 lawyer firm will have 2,000! That's how to use a marketing plan.
MARKETING PLANFatal Error #44 in Jim Muehlhausen's book, “The 51 Fatal Business Errors” is “IF YOU FAIL TO PLAN, YOU ARE PLANNING TO FAIL.” Even if you have lots of experience in your specialty, and understand your clients' businesses, integrating marketing into weekly activities is essential.In our work with clients, we often find that they are asked to complete an exhaustive marketing plan at the beginning of each year. Some do; most don't; and few plans are ever followed. Our solution is quite simple.Your marketing ACTIONS plan should have just 5 lines. What are the 5 specific marketing and business development actions you will undertake this quarter? Whether reconnecting with a former client, writing an article, giving a speech, sending out a “touch” email, etc., get them done.Spacing 5 actions a quarter makes the task manageable and measurable. Just think, if you are in a 40 attorney firm, and each undertakes this effort, the firm will have 800 individual marketing actions in a year. A 100 lawyer firm will have 2,000! That's how to use a marketing plan.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
'Huguenot LLC v. Megalith Capital Group Fund I, L.P.': A Tutorial On Contract Liability for Real Estate Purchasers
In June 2024, the First Department decided Huguenot LLC v. Megalith Capital Group Fund I, L.P., which resolved a question of liability for a group of condominium apartment buyers and in so doing, touched on a wide range of issues about how contracts can obligate purchasers of real property.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.