MARKETING PLANFatal Error #44 in Jim Muehlhausen's book, “The 51 Fatal Business Errors” is “IF YOU FAIL TO PLAN, YOU ARE PLANNING TO FAIL.”
MARKETING PLAN
MARKETING PLAN Fatal Error #44 in Jim Muehlhausen's book, "The 51 Fatal Business Errors" is "IF YOU FAIL TO PLAN, YOU ARE PLANNING TO FAIL." Even if you have lots of experience in your specialty, and understand your clients' businesses, integrating marketing into weekly activities is essential. In our work with clients, we often find that they are asked to complete an exhaustive marketing plan at the beginning of each year. Some do; most don't; and few…
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