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CLOSING MORE BUSINESS
June 27, 2012
CLOSING MORE BUSINESS – We are focused on rapid development. So, for example, if you take a firm that wants to bring in revenue rapidly, we can and do work with them. And we work with groups of people to show them how to bring [business] in first and then to back up and say, “OK, what do we need to do internally to sustain this kind of activity in the future? Are there things in our marketing and business development programs that we can improve to focus on closing?”The three major themes we urge clients to focus on are: generating revenue rapidly, which is important to many. The second is building a pipeline, which means that there should be an expansion of interest among attorneys who want to particiipate. The third thing is to develop personnel.Next column will focus on understanding needs and asking questions.
CLOSING MORE BUSINESS – We are focused on rapid development. So, for example, if you take a firm that wants to bring in revenue rapidly, we can and do work with them. And we work with groups of people to show them how to bring [business] in first and then to back up and say, “OK, what do we need to do internally to sustain this kind of activity in the future? Are there things in our marketing and business development programs that we can improve to focus on closing?”The three major themes we urge clients to focus on are: generating revenue rapidly, which is important to many. The second is building a pipeline, which means that there should be an expansion of interest among attorneys who want to particiipate. The third thing is to develop personnel.Next column will focus on understanding needs and asking questions.
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