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This is the second installment of a two-part article. Part One discussed recent copyright law developments in China, as well as the country's TV and film industries. Part Two continues coverage of Chinese/U.S. film developments, and discusses concerns in the Chinese online industry as well as the increasing presence of U.S. intellectual property and entertainment law firms in China.
2012 has so far reaffirmed the strong appeal of the Chinese market for U.S. film companies. Veronika Kwan Vandenberg, president of distribution for Warner Bros. International, was quoted in The Hollywood Reporter as saying: “The top 10 films [dominated by U.S. movies] through June 30 in China are already 85% of the top 10 films for the entire year in 2011.” Then in September 2012, Imax Corp. announced an increase in the number of Chinese-language films it will format from Chinese production house Huayi Bros. The two companies first partnered for the 2010 release of Aftershock: The Imax Experience. Imax currently has about 50 exhibition sites in Dalian Wanda Group theatres and seeks to increase that to at least 90 in the near future.
When the Beijing-based Wanda Group completed its $2.6 billion purchase of the giant Kansas City-based AMC Entertainment theatrical-exhibition chain in September, Wanda chairman Wang Jianlin also noted Wanda's strategy for AMC and major U.S. films producers to enter into joint ventures. (Wanda's AMC acquisition makes it the largest theatrical exhibitor worldwide, though AMC previously had foreign ownership interests, after Loews Theatre merged with Canada's Cineplex Odeon Corp. to create Loews Cineplex Entertainment, which merged with AMC.)
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