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Consumers Allege Pulp Fiction in Tropicana's 'Natural' Claims
Federal lawsuits are mounting against Tropicana, alleging that its “natural” orange juice is as much a product of laboratory science as of squeezing. Products billed as pure, natural, 100% juice are extensively processed, stored and supplemented with additive flavors before sale, plaintiffs allege in cases consolidated in New Jersey as In re: Tropicana Orange Juice Marketing and Sales Practices Litigation, MDL No. 2353.
“Mass marketed orange juice such as Tropicana's cannot be fresh squeezed as fresh squeezed juice is unstable and has a short shelf life,” according to Dennis Lynch of Oakland, the first plaintiff to file suit. “It is not natural orange juice. It is instead a product that is scientifically engineered in laboratories, not nature, which explains its shelf-life of more than two months.”
That engineering allegedly includes pasteurization, mixing of differently flavored oranges from distant regions, removal of air naturally present in the juice, long-term storage lasting a year or more, and the addition of engineered “flavor packs” to make up for taste and aroma that is lost during these processes.
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