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2013 – BUSINESS DEVELOPMENT IS RARELY SIMPLE OR EASYGrowth in a free market is there to be gained. Firms can always find ways to use growth as a powerful marketing asset. But for firms that finally recognize the need to pursue legal business development, two questions need to be asked: First, how can your firm exploit the current marketplace? And second, what long term strategic and pragmatic business development lessons can you learn, firm size not withstanting, from the modified knowledge that has driven legal services purchasing during the past 4-5 years?Business development is rarely simple or easy. But marketplace fluctuations raise problems for clients as well as for law firms. Those who prepared contingency plans, or learned from the past 4 years, are now prospering. They are the “it” as in Hide and Seek's “tag, you're it.” They are out from behind the trees and actively pursuing new business. And 2013 will be no exception for them.
2013 – BUSINESS DEVELOPMENT IS RARELY SIMPLE OR EASYGrowth in a free market is there to be gained. Firms can always find ways to use growth as a powerful marketing asset. But for firms that finally recognize the need to pursue legal business development, two questions need to be asked: First, how can your firm exploit the current marketplace? And second, what long term strategic and pragmatic business development lessons can you learn, firm size not withstanting, from the modified knowledge that has driven legal services purchasing during the past 4-5 years?Business development is rarely simple or easy. But marketplace fluctuations raise problems for clients as well as for law firms. Those who prepared contingency plans, or learned from the past 4 years, are now prospering. They are the “it” as in Hide and Seek's “tag, you're it.” They are out from behind the trees and actively pursuing new business. And 2013 will be no exception for them.
End of year collections are crucial for law firms because they allow them to maximize their revenue for the year, impacting profitability, partner distributions and bonus calculations by ensuring outstanding invoices are paid before the year closes, which is especially important for meeting financial targets and managing cash flow throughout the firm.
Law firms and companies in the professional services space must recognize that clients are conducting extensive online research before making contact. Prospective buyers are no longer waiting for meetings with partners or business development professionals to understand the firm's offerings. Instead, they are seeking out information on their own, and they want to do it quickly and efficiently.
Through a balanced approach that combines incentives with accountability, firms can navigate the complexities of returning to the office while maintaining productivity and morale.
The paradigm of legal administrative support within law firms has undergone a remarkable transformation over the last decade. But this begs the question: are the changes to administrative support successful, and do law firms feel they are sufficiently prepared to meet future business needs?
Counsel should include in its analysis of a case the taxability of the anticipated and sought after damages as the tax effect could be substantial.