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MARKETING IS LIKE ALGEBRA
MARKETING IS LIKE ALGEBRANewer partners, senior assoicates and even third-years have been given their marching orders — seek out new opportunities, pursue leads, get in front of prospects and close those deals. As in the Marco/Polo kids game, start popping up whenever and wherever there are prospects.A few of the basic business development tools we find simplest to implement for our clients are discussed below and in following posts. They are designed for firm leadership which must take a strong role in making it all happen and ensure follow up is a constant.Marketing IS like algebra. Keep this overarching theme in mind. Find a formula that works for each attorney, help them refine it when needed, and keep using it. One size does not fit all. Marketing should be tailored according to personality, needs of the firm and needs of the client.One tactic that works for one won't necessarily work for another. In our work wiht clients the tools are simple, easy to implement and produce measurable results.
MARKETING IS LIKE ALGEBRANewer partners, senior assoicates and even third-years have been given their marching orders — seek out new opportunities, pursue leads, get in front of prospects and close those deals. As in the Marco/Polo kids game, start popping up whenever and wherever there are prospects.A few of the basic business development tools we find simplest to implement for our clients are discussed below and in following posts. They are designed for firm leadership which must take a strong role in making it all happen and ensure follow up is a constant.Marketing IS like algebra. Keep this overarching theme in mind. Find a formula that works for each attorney, help them refine it when needed, and keep using it. One size does not fit all. Marketing should be tailored according to personality, needs of the firm and needs of the client.One tactic that works for one won't necessarily work for another. In our work wiht clients the tools are simple, easy to implement and produce measurable results.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.
Use of Deferred Prosecution Agreements In White Collar Investigations
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.
The DOJ's New Parameters for Evaluating Corporate Compliance Programs
The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.