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MARKETING IS LIKE ALGEBRA
MARKETING IS LIKE ALGEBRANewer partners, senior assoicates and even third-years have been given their marching orders — seek out new opportunities, pursue leads, get in front of prospects and close those deals. As in the Marco/Polo kids game, start popping up whenever and wherever there are prospects.A few of the basic business development tools we find simplest to implement for our clients are discussed below and in following posts. They are designed for firm leadership which must take a strong role in making it all happen and ensure follow up is a constant.Marketing IS like algebra. Keep this overarching theme in mind. Find a formula that works for each attorney, help them refine it when needed, and keep using it. One size does not fit all. Marketing should be tailored according to personality, needs of the firm and needs of the client.One tactic that works for one won't necessarily work for another. In our work wiht clients the tools are simple, easy to implement and produce measurable results.
MARKETING IS LIKE ALGEBRANewer partners, senior assoicates and even third-years have been given their marching orders — seek out new opportunities, pursue leads, get in front of prospects and close those deals. As in the Marco/Polo kids game, start popping up whenever and wherever there are prospects.A few of the basic business development tools we find simplest to implement for our clients are discussed below and in following posts. They are designed for firm leadership which must take a strong role in making it all happen and ensure follow up is a constant.Marketing IS like algebra. Keep this overarching theme in mind. Find a formula that works for each attorney, help them refine it when needed, and keep using it. One size does not fit all. Marketing should be tailored according to personality, needs of the firm and needs of the client.One tactic that works for one won't necessarily work for another. In our work wiht clients the tools are simple, easy to implement and produce measurable results.
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.