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MARKETING IS LIKE ALGEBRA
MARKETING IS LIKE ALGEBRANewer partners, senior assoicates and even third-years have been given their marching orders — seek out new opportunities, pursue leads, get in front of prospects and close those deals. As in the Marco/Polo kids game, start popping up whenever and wherever there are prospects.A few of the basic business development tools we find simplest to implement for our clients are discussed below and in following posts. They are designed for firm leadership which must take a strong role in making it all happen and ensure follow up is a constant.Marketing IS like algebra. Keep this overarching theme in mind. Find a formula that works for each attorney, help them refine it when needed, and keep using it. One size does not fit all. Marketing should be tailored according to personality, needs of the firm and needs of the client.One tactic that works for one won't necessarily work for another. In our work wiht clients the tools are simple, easy to implement and produce measurable results.
MARKETING IS LIKE ALGEBRANewer partners, senior assoicates and even third-years have been given their marching orders — seek out new opportunities, pursue leads, get in front of prospects and close those deals. As in the Marco/Polo kids game, start popping up whenever and wherever there are prospects.A few of the basic business development tools we find simplest to implement for our clients are discussed below and in following posts. They are designed for firm leadership which must take a strong role in making it all happen and ensure follow up is a constant.Marketing IS like algebra. Keep this overarching theme in mind. Find a formula that works for each attorney, help them refine it when needed, and keep using it. One size does not fit all. Marketing should be tailored according to personality, needs of the firm and needs of the client.One tactic that works for one won't necessarily work for another. In our work wiht clients the tools are simple, easy to implement and produce measurable results.
Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.
Protecting Innovation in the Cyber World from Patent Trolls
With trillions of dollars to keep watch over, the last thing we need is the distraction of costly litigation brought on by patent assertion entities (PAEs or "patent trolls"), companies that don't make any products but instead seek royalties by asserting their patents against those who do make products.