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ATTORNEY MARKETING - What has the Most Impact?
ATTORNEY MARKETING – What has the'Most Impact?
'
The key to successful marketing – and closing more sales – sounds fairly simple:' focus your efforts on activities that have great immpact and value.' As a business development consultant, I've had the opportunity to see a variety of sales techniques including:
* Multiplying the use of individual marketing tools to leverage wider exposure and generate additional responses;
* Increasing the number of professionals within the firm who are actively selling services;
* Establishing sales goals and timelines for reaching them;
* Conducting business generation training sessions;
* Providing a format for building a long-term sales pipeline;
* Modifying proposals and pitches to maximize their impact;
* Measuring and reporting results of sales efforts;
* Analyzing both successes and rejections to identify the most effective techinques;
* Making decisions that will immprove under-performing activities and investments.
'
All of these can lead to closing more business.
'
For more details go to our new book, www.ownthezonebook.com.
'
'
ATTORNEY MARKETING – What has the'Most Impact?
'
The key to successful marketing – and closing more sales – sounds fairly simple:' focus your efforts on activities that have great immpact and value.' As a business development consultant, I've had the opportunity to see a variety of sales techniques including:
* Multiplying the use of individual marketing tools to leverage wider exposure and generate additional responses;
* Increasing the number of professionals within the firm who are actively selling services;
* Establishing sales goals and timelines for reaching them;
* Conducting business generation training sessions;
* Providing a format for building a long-term sales pipeline;
* Modifying proposals and pitches to maximize their impact;
* Measuring and reporting results of sales efforts;
* Analyzing both successes and rejections to identify the most effective techinques;
* Making decisions that will immprove under-performing activities and investments.
'
All of these can lead to closing more business.
'
For more details go to our new book, www.ownthezonebook.com.
'
'
Top 5 Strategies for Managing the End-of-Year Collections Frenzy
End of year collections are crucial for law firms because they allow them to maximize their revenue for the year, impacting profitability, partner distributions and bonus calculations by ensuring outstanding invoices are paid before the year closes, which is especially important for meeting financial targets and managing cash flow throughout the firm.
The Self-Service Buyer Is On the Rise
Law firms and companies in the professional services space must recognize that clients are conducting extensive online research before making contact. Prospective buyers are no longer waiting for meetings with partners or business development professionals to understand the firm's offerings. Instead, they are seeking out information on their own, and they want to do it quickly and efficiently.
Should Large Law Firms Penalize RTO Rebels or Explore Alternatives?
Through a balanced approach that combines incentives with accountability, firms can navigate the complexities of returning to the office while maintaining productivity and morale.
Sink or Swim: The Evolving State of Law Firm Administrative Support
The paradigm of legal administrative support within law firms has undergone a remarkable transformation over the last decade. But this begs the question: are the changes to administrative support successful, and do law firms feel they are sufficiently prepared to meet future business needs?
Tax Treatment of Judgments and Settlements
Counsel should include in its analysis of a case the taxability of the anticipated and sought after damages as the tax effect could be substantial.