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CREATING A STRATEGIC BUSINESS ROADMAP -

By Allan Colman
September 12, 2013

Creating a successful roadmap for clients takes not only a closer look at the past, but also a clear examination of the challenges facing the company right now and in the immediate future.' Whether it's a new, prospective, or existing client, discovering and understnding the company's challenges is key to developing a successful strategy with all possibilities considered.' Reassessing an existing client's direction and potential hurdles improves client retention rates and shows dedication and commitment to success and service.'

'

A preliminary assessment of challenges for new and prospective clients is a great business development technique that helps align your firm's sales efforts with the company's marketing goals.

'

Next column we'll cover the items you will need to address with the client.

Creating a successful roadmap for clients takes not only a closer look at the past, but also a clear examination of the challenges facing the company right now and in the immediate future.' Whether it's a new, prospective, or existing client, discovering and understnding the company's challenges is key to developing a successful strategy with all possibilities considered.' Reassessing an existing client's direction and potential hurdles improves client retention rates and shows dedication and commitment to success and service.'

'

A preliminary assessment of challenges for new and prospective clients is a great business development technique that helps align your firm's sales efforts with the company's marketing goals.

'

Next column we'll cover the items you will need to address with the client.

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