How wise would it be to leave on a road trip without programming your GPS first with the 'end location' or without Google driving directions? 'Not very wise, but that is essentially what law firms do when they spend on marketing without a written plan and annual budget.
Is Your Firm GPS-Less?
To avoid random acts of marketing and senseless spending, law firms, large and small, should develop and implement a solid marketing plan and budget as essential business planning tools -- a map to assure they arrive at their desired destination of profitable clients and a healthy practice.
By
Kimberly Alford RiceThis premium content is locked for LawJournalNewsletters subscribers only
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