Is Your Firm GPS-Less?

To avoid random acts of marketing and senseless spending, law firms, large and small, should develop and implement a solid marketing plan and budget as essential business planning tools -- a map to assure they arrive at their desired destination of profitable clients and a healthy practice.

4 minute read January 07, 2014 at 10:01 AM
By
Kimberly Alford Rice
Is Your Firm GPS-Less?

How wise would it be to leave on a road trip without programming your GPS first with the 'end location' or without Google driving directions? 'Not very wise, but that is essentially what law firms do when they spend on marketing without a written plan and annual budget.

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