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Seeking Quick Relief for Trademark Claims on Social Media Sites

BY Stephen W. Feingold
April 02, 2014

In April 2011 Jenni Alvies ' a stay at home mom with four children ' started the blog “crossfitmamas.blgspot.com” and a Facebook page “CrossFit Mamas.” She used both social media sites to post information about high intensity workout routines and gathered a small following of women who would add comments about their own favorite exercise routines. In an effort to cover the cost of these sites (and no doubt to try to profit from her efforts), she also sold health shakes and smoothies and participated in the Google AdWords program.

CrossFit was formed in 2000 and licenses its name to gyms and certifies trainers. CrossFit promotes a decentralized approach consistent with an “Internet based model” which allows for individual approaches. See, CrossFit Definition, Wikipedia, (last viewed March 18, 2014). There is a perception among, at least some of its members and leaders, that CrossFit is contrary to traditional views about exercise and wellness. Id.

How should CrossFit respond to Jenni Alvies? Is what she is doing consistent with the spirit of CrossFit and in essence an extension of what is going on within the CrossFit community? Or is Ms. Alvies trying to “rip off” CrossFit for her own financial benefit?

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