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Low-Tech Optimizers for High-Tech

By Nina Cunningham
May 02, 2014

In the world of teaching people what they already know is a new consulting practice that is called Law Firm Optimization. In May 2011, law firm marketing consultant Mark Halberstram referred to this with the acronym LPO, giving the impression it is an industry standard. He defined it as “the process of improving the services provided by the Legal Industry to their clients.” It might come as a surprise to all of those in the legal industry that they have not been doing that for the entire length of their careers.

“In today's modern world,” Halberstram says, “always being connected to your office and your clients is no longer just a luxury[,] it is an absolute requirement.” Having worked with lawyers for more than 40 years, I still argue that it is difficult to make broad statements about what each firm needs without understanding its culture. Connectivity, whether electronic or increased through face time, cannot alone improve legal services.

It takes several people to make sure that connections with colleagues, employees and clients are seamless while not also being intrusive. It is also common in large law firms to hear complaints about the power wielded by the IT department or that the IT department fails to understand what lawyers do. Therefore, they may not be able to standardize the kind of connectivity each lawyer needs.

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