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<b><i>Online Extra</b></i> FTC Sues Online Dating Site Over Fake Flirty Profiles

By Jenna Greene
October 31, 2014

That handsome stranger who likes pi'a coladas and getting caught in the rain, the one who just winked at you online? He might be a computer-generated fake, trying to trick you into upgrading to a paid online dating membership, according to the Federal Trade Commission.

On Oct. 29, the FTC'brought its first law enforcement action against an online dating service, suing JDI Dating Ltd. in U.S. District Court for the Northern District of Illinois. The company agreed to pay $616,165'to settle the case, quit using virtual profiles and modify its billing practices.

The FTC alleged the U.K.-based company, which has 12 million members across 18 dating sites, created phony profiles complete with photos and hobbies ' for example, curvy blonde HeidiHi from Arlington Heights, who loves sporting events and spending time with her family.

Joining the dating sites, which include cupidswand.com, flirtcrowd.com and findmelove.com, is free, but to send a personalized message, view a picture at full size or read certain messages, members must upgrade to a paid subscription.

That's where the so-called virtual cupids come in.

'As soon as a new user set up a free profile, he or she began to receive messages that appeared to be from other members living nearby, expressing romantic interest or a desire to meet,' according to the FTC. 'However, users were unable to respond to these messages without upgrading to a paid membership.' The plans typically cost $10 to $30 a month.

The only indication that the available single was really a spam-bot was a small 'VC' icon ('darn near microscopic' is how FTC senior attorney Lesley Fair described it in the agency's blog), the meaning of which was buried in the terms and conditions page.

'JDI Dating used fake profiles to make people think they were hearing from real love interests and to trick them into upgrading to paid memberships,' Jessica Rich, director of the FTC's Bureau of Consumer Protection, said in a statement. 'Adding insult to injury, users were charged automatically to renew their subscriptions ' often without their consent.'

The company also allegedly failed to tell subscribers that their subscriptions would be renewed automatically and that they would continue to be charged until they canceled.

The FTC accused JDI of violating Section 5 of the FTC Act, which bars unfair or deceptive marketing. The agency also said the company violated the Restore Online Shoppers' Confidence Act of 2010 by failing to disclose clearly the terms of the negative-option plan, obtain express informed consent before charging consumers and provide a simple way to stop recurring charges.

JDI was represented by Lawrence Walters of the Walters Law Group in Longwood, Fla. 'JDI Dating has not admitted any wrongdoing in this matter, but was happy to reach a resolution of the issues that was satisfactory to all parties,' Walters said.


Jenna Greene writes for The National Law Journal, an ALM sibling of Internet Law & Strategy. Email:'[email protected]. Twitter:'@JgreeneJenna.

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That handsome stranger who likes pi'a coladas and getting caught in the rain, the one who just winked at you online? He might be a computer-generated fake, trying to trick you into upgrading to a paid online dating membership, according to the Federal Trade Commission.

On Oct. 29, the FTC'brought its first law enforcement action against an online dating service, suing JDI Dating Ltd. in U.S. District Court for the Northern District of Illinois. The company agreed to pay $616,165'to settle the case, quit using virtual profiles and modify its billing practices.

The FTC alleged the U.K.-based company, which has 12 million members across 18 dating sites, created phony profiles complete with photos and hobbies ' for example, curvy blonde HeidiHi from Arlington Heights, who loves sporting events and spending time with her family.

Joining the dating sites, which include cupidswand.com, flirtcrowd.com and findmelove.com, is free, but to send a personalized message, view a picture at full size or read certain messages, members must upgrade to a paid subscription.

That's where the so-called virtual cupids come in.

'As soon as a new user set up a free profile, he or she began to receive messages that appeared to be from other members living nearby, expressing romantic interest or a desire to meet,' according to the FTC. 'However, users were unable to respond to these messages without upgrading to a paid membership.' The plans typically cost $10 to $30 a month.

The only indication that the available single was really a spam-bot was a small 'VC' icon ('darn near microscopic' is how FTC senior attorney Lesley Fair described it in the agency's blog), the meaning of which was buried in the terms and conditions page.

'JDI Dating used fake profiles to make people think they were hearing from real love interests and to trick them into upgrading to paid memberships,' Jessica Rich, director of the FTC's Bureau of Consumer Protection, said in a statement. 'Adding insult to injury, users were charged automatically to renew their subscriptions ' often without their consent.'

The company also allegedly failed to tell subscribers that their subscriptions would be renewed automatically and that they would continue to be charged until they canceled.

The FTC accused JDI of violating Section 5 of the FTC Act, which bars unfair or deceptive marketing. The agency also said the company violated the Restore Online Shoppers' Confidence Act of 2010 by failing to disclose clearly the terms of the negative-option plan, obtain express informed consent before charging consumers and provide a simple way to stop recurring charges.

JDI was represented by Lawrence Walters of the Walters Law Group in Longwood, Fla. 'JDI Dating has not admitted any wrongdoing in this matter, but was happy to reach a resolution of the issues that was satisfactory to all parties,' Walters said.


Jenna Greene writes for The National Law Journal, an ALM sibling of Internet Law & Strategy. Email:'[email protected]. Twitter:'@JgreeneJenna.

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