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Five Ideas Lawyers Can Learn from the Military

BY Michael P. [email protected]
December 01, 2017

Here are five ideas that lawyers can learn from the military. They just might work for you and your firm.

No. 1: “There is always one more thing that you can do to increase your odds of success!” That's Lt. Col. (later Lt. Gen.) Hal Moore, a real-life hero depicted in the movie “We Were Soldiers Once.” He repeats this phrase like a mantra to his soldiers. It's 1967. They are shipping out to fight in the Vietnam War. It is a mindset we as lawyers [and marketers] should likewise embrace: Read that case that came out last week and spend extra effort in running your opening by a colleague; shoot out a late-night email to your jury consultant about a new angle to a trial. Keep fighting until the fight is over just as Moore and his soldiers did at the Battle of la Drang Valley.

No. 2: “Is the squeeze worth the juice?” This is courtesy of one of our students, an enlisted soldier who rose to the rank of major. The military deals with actionable advice, often phrased in plain and simple words that deliver an effective message. Why is this message effective? Because it's memorable. It sticks. Everyone will understand what you are talking about. Yes, you could use the blah, blah, blah of return on investment, litigation and trial costs, budgetary constraints. But what do you want? Glazed-over eyes or memorable mental images?

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