Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Law Firm Marketing and Business DevelopmentFeaturesLJN NewslettersMarketing the Law Firm

Five Ideas Lawyers Can Learn from the Military

By Michael P. [email protected]
December 01, 2017

Here are five ideas that lawyers can learn from the military. They just might work for you and your firm.

No. 1: “There is always one more thing that you can do to increase your odds of success!” That's Lt. Col. (later Lt. Gen.) Hal Moore, a real-life hero depicted in the movie “We Were Soldiers Once.” He repeats this phrase like a mantra to his soldiers. It's 1967. They are shipping out to fight in the Vietnam War. It is a mindset we as lawyers [and marketers] should likewise embrace: Read that case that came out last week and spend extra effort in running your opening by a colleague; shoot out a late-night email to your jury consultant about a new angle to a trial. Keep fighting until the fight is over just as Moore and his soldiers did at the Battle of la Drang Valley.

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It Image

Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?

Bankruptcy Sales: Finding a Diamond In the Rough Image

There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.

The DOJ's Corporate Enforcement Policy: One Year Later Image

The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.

A Lawyer's System for Active Reading Image

Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.

Protecting Innovation in the Cyber World from Patent Trolls Image

With trillions of dollars to keep watch over, the last thing we need is the distraction of costly litigation brought on by patent assertion entities (PAEs or "patent trolls"), companies that don't make any products but instead seek royalties by asserting their patents against those who do make products.