It's no secret that firms and marketing departments aren't equal in regards to aggregating enterprise data, hiring data scientists, or utilizing other resources to try to unlock value, uncover trends
Business Development: Biz Dev on a Budget: The Reality for Small and Midsize Firms
If you're still stuck in "making a business case" for the tools needed to perform data analyses to unlock value, uncover trends and identify practice correlations to drive revenue, it's not the end of the world just yet!

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