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When Should Law Firms Speak Out On An Issue?
The recent attacks in the Middle East have been a test for law firms, universities, and companies of all sizes around the country, with many brands caught in a communications dilemma they never anticipated. In an era of ESG characterized by heightened awareness of social justice issues, including terrorism, racial injustice, and reproductive rights, the question of whether law firms should take a public stance has become a significant discussion among firm leaders, businesses, and their employees.
While the ability to remain apolitical is the most comfortable of choices, the landscape has evolved in recent years, making it more challenging for firms to stay silent. Employees, clients, and the public want companies and law firms to lead and take a stand. While it is impossible and impractical for law firms to speak out on every issue, often there will be a moral reason that compels businesses to speak up. The question law firms all face is when to speak out and how to position your response.
Should your firm take the lead, drive the conversation, or stay silent on the issue? When is the appropriate time to make a statement? Respond early, and you will quickly find the clients who align with your core values. Comment late in the game, and it could look like you are just jumping in so you aren't left out, playing it safe. Should your statement be all encompassing or address specific parts of the situation? How will you create a message that says enough and one that is authentic? These are all questions to ponder.
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