Buyers have changed — we know this — and one of the most significant changes is the rise of the self-service buyer.
The self-service buyer is a relatively new concept in B2B professional services.
The Self-Service Buyer Is On the Rise
Law firms and companies in the professional services space must recognize that clients are conducting extensive online research before making contact. Prospective buyers are no longer waiting for meetings with partners or business development professionals to understand the firm's offerings. Instead, they are seeking out information on their own, and they want to do it quickly and efficiently.
By
Patricia Nagy
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