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• The Power of Your Inner Circle: Turning Friends and Social Contacts Into Business Allies

  Practical strategies to explore doing business with friends and social contacts in a way that respects relationships and maximizes opportunities.

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• Why Brand Awareness Matters

  Building brand awareness takes time, effort and consistency. You won't see immediate results, and that can be disheartening. But there's a silver lining: every interaction, every engagement, every mention contributes to your brand awareness.

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• How Secure Is the AI System Your Law Firm Is Using?

  In a profession where confidentiality is paramount, failing to address AI security concerns could have disastrous consequences. It is vital that law firms and those in related industries ask the right questions about AI security to protect their clients and their reputation.

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• AI Governance In Practice

  Regardless of how a company proceeds with identifying AI governance challenges, and folds appropriate mitigation solution into a risk management framework, it is critical to begin with an AI governance program.

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• Developing Client Personas Can Help Maximize Marketing and Business Development

  Who are your ideal clients and why do they (or should they) hire you? This simple but key question for marketing and business development is often deceptively challenging to answer. Building and implementing comprehensive client personas enables lawyers, practices and firms to refine their marketing and business development strategies to attract clients that align with their expertise, experience and values.

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