MOST POPULAR STORIES

• Developing Client Personas Can Help Maximize Marketing and Business Development

  Who are your ideal clients and why do they (or should they) hire you? This simple but key question for marketing and business development is often deceptively challenging to answer. Building and implementing comprehensive client personas enables lawyers, practices and firms to refine their marketing and business development strategies to attract clients that align with their expertise, experience and values.

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• Fresh Filings

  Notable recent court filings in entertainment law.

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• Developments in Distressed Lending

  Recently, in two separate cases, secured lenders have received, as part of their adequate protection package, the right to obtain principal paydowns during a bankruptcy case.

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• Warehouse Liability: Know Before You Stow!

  As consumers continue to shift purchasing and consumption habits in the aftermath of the pandemic, manufacturers are increasingly reliant on third-party logistics and warehousing to ensure their products timely reach the market.

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• How to TOOT Your Own Horn: Exceptional Self Evaluations

  It's that time again. As the year comes to a close many firms are beginning the associate review process. Even if your firm does not have a formal review process I recommend that you write a self-evaluation that outlines your achievements and specifies your goals for the coming year.

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