When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.
News publications want to report verdicts and judgments the day they are handed down. Waiting to contact the media until after your case is decided means you've missed numerous opportunities to publicize your great work.
As competition intensifies, RFPs and marketing output rise, and maintaining brand consistency across changing markets, regions and diverse work settings becomes a critical concern. It's time to think big.
Embracing flexibility can provide law firms with a range of competitive advantages, from attracting and retaining top talent to fostering diversity and expanding their client bases. This article delves into the numerous benefits of flexible law practices and explore how those practices could contribute to the growth and success of modern law firms.
How to determine whether a performance discrepancy is serious enough to warrant action, and how training solutions should then be explored.
A look at a recent group coaching initiative at a major law firm. Having had success with group coaching in the past, the CMO established a six-month pilot program and chose eight attorneys to participate. Here's what happened.
This article offers a case for legal marketers to consider when strategizing how to best support their lawyer clients on a level that they are personally unable to do on their own, given the many diverse demands within a busy marketing department.
How to Make Sure They Do
Giving clients and prospects valuable information is a proven way to market, but to be effective it must be the right kind of content, both in terms of style and substance. It also needs to be marketed with your end goals in mind.
If you are currently working with marketing vendors or are in the process of retaining one in the areas of branding/advertising, public relations, business development, social media, blogs, website/graphic design, SEO, events or any number of other functions, it is critical you understand how to maximize this invaluable resource.
