2014 Top Mantra for Marketing Success: It's Always the Same '
I have coined the phrase that the only secret sauce to marketing success is the 'consistent, persistent massive amounts of energy over a prolonged period of time.' That's it, but THAT'S ENOUGH.
Business Development in Today's Economy
Using any or all of these tactics will provide the client with more reasons to hire you while showing your interest and commitment to their company.
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Women Lawyers Must Also 'Lean In'
Explaining how women in law firms can forge on to meet their professional goals.
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Accounting Changes Could Cost Legal Industry Billions
While law firms are increasingly modeling their business practices after their clients', one they have not been interested in mimicking is the accrual method of accounting. But it may be coming.
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At the Intersection: Game Your Way to Longer Life
A look at "personal gamification" ' how you can create stronger personal motivation and resiliency by drawing on some basic game principles.
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Five Ways to Improve Lateral Recruitment
Here are five ideas that law firm leaders can embrace to improve their own success rate at finding and integrating laterals into their firms.
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Voice of the Client: Client Interviews: Lessons Learned
Executed properly, an effective interview is an outstanding approach to strengthening a firm's relationship with a particular client.
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Media & Communication: Four Ways Online Video Can Benefit Your Web Presence
Several decades ago, marketers realized that motion pictures were a powerful medium to convey branded messages to their audiences. For a long time, film production was only accessible to large consumer-products companies with massive advertising budgets. This is no longer the case. Nearly two decades after the advent of the Internet, the playing field has finally been leveled.
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Social Media Scene: Success on Social Media
You can use social media for collaboration, networking, learning, and of course, marketing. If you do the first three well, the fourth is actually more effective.
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'Glass Ceilings' and Women in Leadership
In last month's issue, we presented a participants' exchange that followed ALFA International's October, 2013, Labor & Employment Practice Group Seminar on "glass ceilings." The conclusion herein shifts the focus to the state of women in leadership roles..
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