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I have coined the phrase that the only secret sauce to marketing success is the 'consistent, persistent massive amounts of energy over a prolonged period of time.' That's it, but THAT'S ENOUGH.
Using any or all of these tactics will provide the client with more reasons to hire you while showing your interest and commitment to their company.
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Explaining how women in law firms can forge on to meet their professional goals.
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While law firms are increasingly modeling their business practices after their clients', one they have not been interested in mimicking is the accrual method of accounting. But it may be coming.
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A look at "personal gamification" ' how you can create stronger personal motivation and resiliency by drawing on some basic game principles.
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Here are five ideas that law firm leaders can embrace to improve their own success rate at finding and integrating laterals into their firms.
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Executed properly, an effective interview is an outstanding approach to strengthening a firm's relationship with a particular client.
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Several decades ago, marketers realized that motion pictures were a powerful medium to convey branded messages to their audiences. For a long time, film production was only accessible to large consumer-products companies with massive advertising budgets. This is no longer the case. Nearly two decades after the advent of the Internet, the playing field has finally been leveled.
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You can use social media for collaboration, networking, learning, and of course, marketing. If you do the first three well, the fourth is actually more effective.
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In last month's issue, we presented a participants' exchange that followed ALFA International's October, 2013, Labor & Employment Practice Group Seminar on "glass ceilings." The conclusion herein shifts the focus to the state of women in leadership roles..