Law Firm Management

Google the phrase "content marketing" and the CPU on your notebook or tablet will almost explode with search results. Content marketing is hot, especially if you're trying to market legal services.

While law firms are increasingly modeling their business practices after their clients', one they have not been interested in mimicking is the accrual method of accounting.

As of Jan. 1, 2015, the ACA begins to impose certain health coverage requirements on employers who have at least 50 employees. Even though its implications are almost a year away, it is not too soon for employers to prepare for the Employer Mandate. Employers would be wise to figure out if the mandate applies to them, understand the potential penalties that can be imposed on them and, taking into account all of the various considerations, decide if they want to pay or play.

The beginning of a new year is an ideal time to take control of your career by developing a practical, step-by-step marketing plan to guide your business development and marketing activities throughout the year. Commit to making 2014 a more strategic, deliberate year for your marketing efforts.

Almost 10% of large U.S. companies have selected new General Counsel in 2013. This is a wake- up call to anyone who believes their 'corporate' relationships are solid.

The newest generation is dying for opportunities to develop their skills. Now it's your turn to teach.

Here are five ideas that law firm leaders can embrace to improve their own success rate at finding and integrating laterals into their firms.

Your firm's website is the single most important component in its marketing communications efforts. Period. It's the lynchpin on which all of your other mar/com efforts rest, it's your "first impression," your opportunity to communicate with targeted clients on a regular basis via blogs, and hopefully it supports your firm's business development efforts.