Features
Marketing Tech: Seven Ways to Use LinkedIn More Effectively
LinkedIn makes networking universally accessible since it is both practical and strategic without requiring you to be bold or outgoing.
CLOSING MORE BUSINESS
CLOSING MORE BUSINESS - We are focused on rapid development. So, for example, if you take a firm that wants to bring in revenue rapidly, we can and do work with them. And we work with groups of people to show them how to bring [business] in first and then to back up and say, "OK, what do we need to do internally to sustain this kind of activity in the future? Are there things…
Features
The Pathology of Failed Law Firms
A few of the problems that faced Dewey & LeBoeuf were unique, while others were not. Nor is Dewey alone; more than 10 large and prominent firms have failed in the past decade. This article focuses on the pathology of failed law firms.
Features
<B><i>Online Extra:<b></i> Doing Well By Doing Good: Law Firm Social Responsibility</b>
Corporations increasingly subscribe to the principle of corporate social responsibility. CSR is based on the belief that a demonstration of concern for the environment, human rights, community development and the welfare of their employees can make a corporation more profitable. And if not more profitable, at least a better place to work.
Features
<b><i>Online Extra:</i> A Baker's Dozen of the Top (Mostly Free) Useful Web Tools</b>
I've written in the past about free Web tools, and unsurprisingly, Google continues to top the charts. Sometimes, however, you want tools that are more comprehensive and can be tailored to your needs.
Myth #5: ONCE YOU'VE WON THE BUSINESS, FURTHER MARKETING TO THE CLIENT IS NOT NECESSARY.
MYTH #5: ONCE YOU'VE WON THE BUSINESS, FURTHER MARKETING TO THE CLIENT IS NOT NECESSARY. Your firm's client retention depends on regularly identifying their needs, concerns and pressures. But client needs are a moving target. The time you spend listening and attending to complaints could be the difference between keeping a client and losing them to another, more attractive firm. More corporate counsel and agencies are terminating long term relationships with law firms. Depending upon which report…
Features
Law Firm Business Plan Basics
When you are starting a new practice it is essential that you first have a viable Business Plan in place. Even if your firm has been up and running for years, a fresh look back to business plan basics can help your bottom line tremendously.
Features
Media & Communications Corner: Legal Brand Journalism
Legal Brand Journalism' is the mechanism that allows thought leadership to happen. Here's what it is and how it works.
Features
Career Journal: Professional Management
Law firms have a problem. Their clients compare them with their accountants and consultants ' how they gather and share knowledge, how they set prices, how they manage projects ' and wonder why they lag.
Features
Sales Speak: The Top Five Myths of Attorney Selling
Law firm marketing is about being found, not chosen. How you get found is through publicity, media outreach, networking, collateral materials, conducting and attending workshops.
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