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Publicity, which is a basic purpose of the media release, uses the release as a basic tool. It's not an end in itself, despite the artistry of a good release. Its purpose is to communicate ' an idea, a fact, a product's value or superiority. It should inform, it should be read by a target audience, it should clarify or persuade. And it should get published.
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As the economy continues to flounder, CEOs and CFOs in law firms are often reluctant to replace technologies they believe are working fine. Yet, what they may not realize is while they are saving some upfront costs, ultimately they could be saving pennies to lose dollars, relatively speaking.
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We're on a wave of change that shows no signs of cresting. Here's how to keep your balance.
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Part One and Part Two of this article, which appeared in the July 2011 and September 2011 issues, respectively, discussed the nine components of <i>How</i> Client Feedback Best Practices. This last Part is devoted to the <i>By Whom</i> Best Practices.
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Today's highly charged media environment, whether it's social media or television reporters, means that a crisis plan is a priority for even the smaller law firm.
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If law firms are to succeed in the new paradigm, careful consideration should be given to incorporating basic management skills training into each new lawyer's career planning process.
LEGAL SALES QUESTIONS: PART IV., DON'T FORGET . . . . . "By failing to prepare you are preparing to fail." Benjamin Franklin The theme of this 4 part series has been preparedness - specifically for questions that might be posed by prospective clients when you meet them in the RED ZONE. Being prepared for any question will allow you to better serve the client and close the deal. There are some things to remember about…
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Cross-reference is a powerful tool in guiding your reader to specific locations in a document. When using the Cross-reference feature, always keep the reader in mind and create those references to make navigating throughout the document as straightforward as possible.
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In the absence of the implementation of the CLASS Act, employers who have not done so already might want to consider offering a private long-term-care insurance plan with an enrollment strategy that touches on paying for and planning for long-term care.
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Effective project management is one of the most cost-effective and powerful tools in your tool belt. Here's why.