Features
Preparing for Things That Go Bump in the Night
When you're fighting for new client engagements, recognize that you are participating in a form of sophisticated combat. Draw on your training and strengths and you'll be prepared to engage and win new business.
Features
Career Journal: The Check Boxes
For many, the tough circumstances of 2009/2010 still remain, but the summer of 2011 is providing much-needed relief for legal marketing executives who may wish to consider opportunities for change.
Features
Lawyers Are in the Relationship-Building Business But Are They Connecting?
For lawyers, it is imperative to consistently and persistently cultivate, nurture and strengthen their relationships with their universal networks. Here's how to help them.
Features
Effective Hands-On Training That Millennial Lawyers Embrace and Boomer Lawyers Approve
Law firm training programs are being squeezed by the return of an old problem to the new workplace ' the generation gap. Here's how to bridge the gap and strengthen your firm.
Features
Renkemeyer Case Sheds Light on Law Firm Tax Issues
A recent tax court case dealt with two issues that are relevant to many law firms. The first issue is the allocation of partnership income to the partners in the absence of a written partnership agreement. The second is whether income generated by a limited liability partnership is subject to self-employment tax.
DO IN-HOUSE COUNSEL USE LEGAL DIRECTORIES?
DO IN-HOUSE COUNSEL USE LEGAL DIRECTORIES? 80% of Chief Marketing Officers said, in a recent poll, that directories play no role in their marketing efforts. Boy are they wrong. Reviewing the 2011 BTI survey on "How Clients Hire" sheds an entirely different light. 1. 80.8% identify outside counsel in an unfamiliar jurisdiction when a personal referral is unavailable. 2. 77.1% validate the credentials of a referral. 3. 73.4% evaluate outside counsel qualifications. 4. 70.1% identify outside counsel experts in…
VOICE OF THE CLIENT
VOICE OF THE CLIENT - Comments made by in-house counsel at ALM's recent MARKETING AND BUSINESS DEVELOPMENT LEADERSHIP FORUM: 1. Most don't bother to look at RFP Responses. 2. They want to see you in settings where you "show your stuff." 3. In person opportunities include: A. Presentations at conferences B. In front of them in small groups, such as lunch/dinner tables at conferences, or small forums at various meetings. C. For client retention, it's not enough to…
HOW LEGAL MARKETING WORKS: A QUICK PRIMER
Professional services marketing is not a litany of mechanics. It's a process that's designed to bring a firm and its prospective clientele together. More than just accumulating clients, the effective marketing program helps shape and secure a practice that's relevant to the dynamic needs of both the firm and the clients it serves.
Features
Issues Regarding the 2010 Patient Protection Act
If not politically, at least analytically, given local governments' experience with insurance reform and the financial assumptions used in the Patient Protection and Affordable Care Act, the PPACA should be considered DOA!
Features
<b><i>Case Study:</i></b> Taking on the Cloud As a Solo Practitioner
When the decision to purchase traditional practice management software or subscribe to a Software-as-a-Service ("SaaS") provider arose this past January, I didn't have time to become mired in a rigmarole of sales calls and consultants. I simply wanted direct access to a product that would increase my productivity, file sharing and practice cohesiveness. I also wanted something that fit into my hardware preference for Mac products.
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MOST POPULAR STORIES
- Top 5 Strategies for Managing the End-of-Year Collections FrenzyEnd of year collections are crucial for law firms because they allow them to maximize their revenue for the year, impacting profitability, partner distributions and bonus calculations by ensuring outstanding invoices are paid before the year closes, which is especially important for meeting financial targets and managing cash flow throughout the firm.Read More ›
- The Self-Service Buyer Is On the RiseLaw firms and companies in the professional services space must recognize that clients are conducting extensive online research before making contact. Prospective buyers are no longer waiting for meetings with partners or business development professionals to understand the firm's offerings. Instead, they are seeking out information on their own, and they want to do it quickly and efficiently.Read More ›
- Should Large Law Firms Penalize RTO Rebels or Explore Alternatives?Through a balanced approach that combines incentives with accountability, firms can navigate the complexities of returning to the office while maintaining productivity and morale.Read More ›
- Sink or Swim: The Evolving State of Law Firm Administrative SupportThe paradigm of legal administrative support within law firms has undergone a remarkable transformation over the last decade. But this begs the question: are the changes to administrative support successful, and do law firms feel they are sufficiently prepared to meet future business needs?Read More ›
- Tax Treatment of Judgments and SettlementsCounsel should include in its analysis of a case the taxability of the anticipated and sought after damages as the tax effect could be substantial.Read More ›