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LEGAL RFP'S II. - Continuing the discussion of whether or not to respond to RFP's, here are additional critical questions to ask. * Who will be reviewing the submittals, what time period has been allotted and are their objectives clearly stated in the document? If not, will the issuer permit contact prior to submittal. And if yes, is this person clearly identified? * Is the company now using rfp's for all legal work, or just…
They First Put In Charge Of Mailing Lists If the computer hadn't been invented, professional services marketers would have had to invent it. We depend so much, after all, on knowledge and data, and manipulating it, and accessing it, that we couldn't get past 10 A.M. without the computer to help do it all for us. '
LEGAL RFP'S - To respond or to not respond; that is the question? [The first in a blog series on Legal RFP's] Shakespeare's classic question focuses debate on a serious leadership challenge for law firm decision makers. It also requires the corporate/agency rfp sponsor to carefully consider the information it should make available to the firms who will be responding. As a business development consultant advising clients on the efficacy of responding to rfp's, let me present…
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While the volume of available information about managing law offices is expanding, information is not readily available about what, specifically, should be the "hands-on approaches" that managing partners and members of management committees should embrace to coalesce their partners, associates and staff into a well-managed and informed organization, with all of the professional and administrative personnel working together to achieve both the firm's immediate and longer-term objectives.
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One of the most consistent, widespread problems faced by law firms is how to close the learning curve quickly for their inexperienced attorneys.
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Last year, the DOL issued interim final regulations under ERISA Section 408(b)(2) that impose new disclosure requirements on "covered service providers" providing services to specified pension plans subject to ERISA. And that's not all.
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By setting clear guidelines and limiting lawyers' obligations, a law firm's marketing staff will make it more likely that their lawyers will be successful new business generators.
Here's a little secret about professional services marketing. It always comes down to selling the individual clients ' one by one. And it doesn't matter if your firm is the largest or the smallest. You can talk about strategies, image, niche marketing and branding. You can talk about articles, brochures, press releases and seminars. But it always comes down to selling the individual clients ' one by one.
CLOSING BY THE NUMBERS - It often comes as a surrise in legal sales that potential clients are not out looking for you. And you need to overcome the obstacles - a prospect's resistance. In our newest white paper, CLOSING BY THE NUMBERS we look at 14 best practices in the fine art of closing. These are the tactics needed to cross the goal line and include: * How Closing goes Beyond "You're Hired." * How…