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ATTORNEY MARKETING IN THE CURRENT ECONOMY Image

ATTORNEY MARKETING IN THE CURRENT ECONOMY

ATTORNEY MARKETING IN THE CURRENT ECONOMY - There's a big theme underlying current legal business headlines. And the underlying question is can large firms ever again support the notorious salary structures and leverage strategies of the past? My own experience confirms that mid-and smaller law firms clearly sense a chance to really thrive in this environment. For corporate and agency clients meeting with legal sales teams, the big firm "safety sell" may be neutralized as clients…

Features

Social Media Policies: Your Firm Needs One Image

Social Media Policies: Your Firm Needs One

Jay M. Jaffe

Being engaged in social networks has enormous value for your firm. Through them, you can establish thought leadership, find new recruits, provide a more efficient way for potential clients to find you online, and participate in and monitor discussions about the issues that impact your clients and your firm. The first thing you must do is create a social media policy ' or modify an existing policy that is free and available for you to borrow.

Features

2008 Law Firm Compensation Program Survey Results Image

2008 Law Firm Compensation Program Survey Results

Jim Cotterman

Incisive Legal Intelligence Surveys (formerly Altman Weil Publications') recently released its sixth look at the methods and philosophies of compensation in private law firms: The Survey of Compensation Programs in Law Firms. Data were collected during the last quarter of 2008. This article provides commentary on highlights from the partner compensation portion of the study.

I'LL FOLLOW YOU ANYWHERE Image

I'LL FOLLOW YOU ANYWHERE

Bruce W. Marcus

When You Learn How To Lead Me There Gerry Riskin, who is undoubtedly one of the anointed few among clear thinkers, recently sent out a small video (www.gerryriskin.com/law-firm-leadership-law-firm-leaders-heres-3-minutes-53-seconds-from-tom-peters.html) of Tom Peters on the subject of leadership. It was an important piece, and certainly worth the few moments it takes to view it. …

I'LL FOLLOW YOU ANYWHERE Image

I'LL FOLLOW YOU ANYWHERE

Bruce W. Marcus

When You Learn How To Lead Me There Gerry Riskin, who is undoubtedly one of the anointed few among clear thinkers, recently sent out a small video (www.gerryriskin.com/law-firm-leadership-law-firm-leaders-heres-3-minutes-53-seconds-from-tom-peters.html) of Tom Peters on the subject of leadership. It was an important piece, and certainly worth the few moments it takes to view it. …

Features

Movers & Shakers Image

Movers & Shakers

ALM Staff & Law Journal Newsletters &

Who's going where; who's doing what.

Features

Client Speak: Capturing the Current Mood Image

Client Speak: Capturing the Current Mood

Allan Colman

Implicit in all the stories about layoffs or hourly versus value billing, the fundamental question is whether the severity of the economic downturn will permanently change what law firms look like and how they operate. Can they ever again support the notorious salary structures and leverage strategies of the past?

Features

Practice Building Skills: Turning Your Bio into a Magnet for Business Image

Practice Building Skills: Turning Your Bio into a Magnet for Business

Larry Bodine

Smart lawyers turn their bios into a marketing magnet that generates leads, as opposed to a mere resume or a CV, which recites only your education and experience. The trick is to turn a feature of yourself into a benefit to the client.

Features

Media & Communications Corner: Channel the Information Deluge into Knowledge You Can Use Image

Media & Communications Corner: Channel the Information Deluge into Knowledge You Can Use

Nicholas Gaffney

Proven shortcuts that will help you channel the flood of incessant information coming your way.

Features

On the Move Image

On the Move

ALM Staff & Law Journal Newsletters &

Who's doing what; who's going where.

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