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MARKETING PROFESSIONAL SERVICES ON YOUTUBE is one of the newest methods for corporate counsel to learn about firms who are or might service them in the future. It's powerful, it's persuasive, and it pjrovides a new way for professionals to maximize their marketing message. They call it YouTube. Online video is a professional services revolution in the making. It rivets audiences and directly involves them in your marketing. Link the YouTube post to your website and -…
CLOSING THE DEAL A very happy new year to you all. Legal marketing is going through its typical first of the year cycle where clients and prospects are playing the "budget" card. But the economy is not the only factor you should consider when converting an opportunity to close more business. Hesitation might also occur on behalf of in-house counsel or public agency executives due to the pressures of bureaucracy. Who else needs to approve the engagement?…
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Especially for e-commerce attorneys ' who have quickly adapted to doing all of their business chained to a computer monitor ' in-person networking is becoming a lost art. Even if you may very well be doing the right thing in attending networking events, you may not be doing the thing right well.
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This article explores a social networking site user's right to privacy, an adversary's right to obtain information from that site, and the admissibility of the information.
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There are steps firms can take — many in the areas of accounting and financial planning — to best ensure that they emerge from the current economic slump just as strong as when they entered it.
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Many single and divorced people are savoring their unmarried lifestyles, and are leveraging the freedom of being unattached to creatively develop their business networks.
Many years ago, I worked at an ad agency whose creative director boasted of his ability to generate good advertising ideas. The problem was that his ideas weren't very good. His ad campaigns usually fell short of objectives, or at least, generated no excitement; nor were they very competitive. They rarely were the right ideas for the campaigns involved. After a while, I figured out what was wrong. The problem was that he wasn't creating, or even thinking. He was remembering.
ASK YOUR CLIENTS FOR THEIR BUSINESS - but make sure you have done your homework.
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Anyone trying to keep an e-commerce site afloat didn't ' and still doesn't ' need to read the newspaper to realize the business downturn: the grim news appears every day in the cash till, in the aging-of-receivables report, and in overdue payables. While the down times are as inevitable a part of a business cycle as the booming times, that realization doesn't satisfy the bank, the critical vendor at the door or the payroll processor that must be paid.
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cyberspace enables anyone willing to spring for a domain name and pay an Internet service provider $15 a month to become a "publisher." And even better for these latter-day Horace Greeleys, they can corral a limitless number of "reporters" without paying one red cent. Small wonder that blogging has become a force of mainstream media. Indeed, blog owners basically need only to grant anonymity to those who post to their Web sites.