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A lawyer can utilize the platform of media outlets to share insights that will develop business by attracting the attention of potential clients and referral sources.
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Growing the top line requires a systematic approach that maximizes your available time and focuses you on the best opportunities. With greater clarity, you can be assertive in the pursuit of your financial objectives. With sustained focus on financial metrics, you stay in control of your book of business.
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Despite all the strategic planning CMOs may devote to individual attorney coaching and training, it is often not enough to support the lawyer client in connecting the dots of relationship building, reputation enhancing and contact management over the course of a career to make a remarkable difference.
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<i><b>The Innovations and Industry Disruption Should Have Law Firms Snapping to Attention</b></i><p>The world of financial services is being upended by new technologies — from virtual currencies and blockchain to peer-to-peer lending and enhanced mobile banking — that are capturing customers, as well as the attention of Wall Street investors and industry regulators.
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A good PR strategy might involve working on content creation, managing social media accounts, interacting with customers online and offline, and talking to the press.
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Whereas in the past clients took the lead from law firms in defining high-end practices worthy of premium rates, today's clients have the tools and information to make smarter, wiser purchase decisions.
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Voice search is the hot new trend in technology and CMOs can harness it to generate more calls online and leads from their websites.
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While 401(k) cashout leakage may not stink in our streets, its economic effects are deplorable. Each year, this slow-motion train wreck robs millions of Americans of their retirement security and converts their retirement savings into wasted consumption and avoidable tax penalties.
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Growing the top line requires a systematic approach that maximizes your available time and focuses you on the best opportunities.
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<b><i>Law Firms Should Double Down on Their Existing Clients By Focusing on Client Satisfaction and Retention Rates Rather Than Billable Hours and Origination Credits</b></i><p>New client acquisition can cost 15 times more than retaining an existing client, and yet most lawyers spend their limited and valuable time chasing new clients.