Features
Marketing Tech: Voice Search
Voice search is rapidly emerging as the predominant way that consumers inquire about products, services and, yes, lawyers. Here's what you need to know.
Features
Social Media Scene: Teach Your Lawyers Well
One size does not fit all when it comes to social media training for lawyers, and those responsible for such training must take into account different levels of sophistication and comfort, which are not necessarily based on generations.
Features
Leveraging Charismatic Leadership to Facilitate Change in Big Law
Despite appearing to accept that rapid and ongoing market change is here to stay, firms, and their leaders, have responded with change efforts that can largely be described as limited and reactive short-term solutions. Why?
Features
Entity Selection for Attorneys
One of the most significant early decisions attorneys make when deciding to hang out a shingle is what type of entity would be best for their practice. Choosing the right entity is a must. The right legal structure can save taxes, minimize legal exposure and avert costly business hassles. But is the right choice for yesterday still the right one for today?
Features
Competitive Intelligence
Competitive Intelligence (CI) is not a new concept. It has been actively practiced in many industries for a number of years. In fact, CI has existed in law firms that have been proactively implementing ways to respond to changing client expectations since the early 2000s, though it has been gaining widespread prominence in the last few years.
Features
Debating Nonlawyer Ownership of Law Firms
Lawyers love a debate, and it looks like a doozy is set concerning nonlawyer ownership of law firms (NLO).
Features
The Other Side of the Interview
Much has been written regarding how the candidate can be successful in the interview; however, less has been shared regarding how the interviewer can "win the interview" for the firm. Below are four ways in which an interviewer can come out on top in an interview.
Features
<b><i>Leadership:</i></b> Accelerate New Business Now
Acceleration is about generating and making new business successful in less time. In order to enter the "accelerator zone," one must first understand what happens when you are <I>not</I> in the "accelerator zone."
Features
Thought Leadership Initiative
Many brilliant attorneys struggle to attract clients despite their well-developed strategic and winning legal skills. Most likely, they have either resisted or simply don't know how to "get the word out" about the availability and quality of their services.
Features
<b><i>At the Intersection:</i></b> Battling Law's Second Language
If business English ' essentially masculine English ' is the language of power and dominance, the language spoken at the table by those who have won a seat at the table, Feminenglish is the language of deference to power. How does this affect your firm?
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