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Features
Over the last five years, there's been a sea change caused by cell phones and tablets that affect how clients find lawyers. Today, most clients go online to find a lawyer. In fact, more clients searching for an attorney found one from Internet content than they did from referrals.
Features
Change is constant and hard ' and usually lumpy. Understanding some of the differences between a traditional marketing function and business development is key to evaluating current practices and future expectations for this department.
Features
The courts have taken varying approaches to determining the basis of stock that is received by an insurance policyholder in exchange for the policyholder's surrender of membership rights in a mutual insurance company, in a "demutualization" transaction. While this may seem to be a narrow and abstruse question, the approaches taken by the courts may have application in other areas of the tax law affecting analogous transactions.
Features
The criminal fraud trial of three former executives of Dewey & LeBoeuf last year cast a spotlight on an arcane, often tedious but essential part of the operations of any big law firm: accounting practices.
Columns & Departments
What if you invented a better mousetrap, but the world didn't beat a path to your door? What if you developed a promising new medicine for a troubling condition, but when the doctor prescribed it, the patient refused to take it, simply sticking it in the desk drawer while continuing to complain about the malady?
Features
Newsjacking is a method of leveraging hot news items to generate brand recognition and client visibility. Successful newsjackers track breaking news and emerging trends, and use clever thinking to either make connections that put their clients front and center, or to simply insert their clients into a high-profile conversation that otherwise would never have included them.
Features
Depending on who you ask, your prospective clients are between 50%-90% through their buying process before even contacting you. Consider that for a minute, especially focusing on how powerful recommendations are in the legal profession.
Columns & Departments
The difference between <I>pricing</I> legal work the way law firms have always done it and <I>strategic</I> pricing is simple: The former looks at the price tag from the law firm's point of view, focusing on revenue and profitability. The latter focuses not on how much clients can be convinced to pay, but on perceived bang for the buck... .
Features
As the year draws to an end, many of the more enlightened law firm managing partners and members of the executive committee assess the results of the current year and begin to develop plans for the coming year.
Features
Just because you want a new "look and feel" doesn't mean you should enter into a lengthy, complex and potentially expensive rebranding project. There are a number of "signs," though, that might indicate you should consider rebranding or at least refreshing your firm's brand.
