In this article, we bring the views and opinions from the client's perspective into focus on issues involving pricing, service, marketing, strategy, differentiation and more.
September 02, 2015Beth Marie Cuzzone
Reporters are under tremendous pressure to publish their stories quickly and attract readers. That makes it even more imperative for communications professionals to make it easy for journalists to remember which of your firm's attorneys are available for comment on key issues, have something to share that is both insightful and has bottom-line impact, and are readily accessible for comments.
September 02, 2015Janet FalkSummer has just passed, and we are all heavily involved in the final months of the year. Nevertheless, now is the time to prepare for next summer, and here is why.
September 02, 2015Sharon Meit AbrahamsLast month, we discussed the widespread tendency of men to interrupt women in settings where the power stakes were high ("manterruption") and their tendency to appropriate women's comments and ideas as their own ("bropropriation"). We conclude with some additional thoughts.
September 02, 2015Doug RichardsonStoring and sharing data "in the cloud" has become, in many instances, a business necessity. The practical and economic advantages of cloud computing are clear ' it eliminates the need to send client data via traditional, costly methods, and is significantly less expensive than building and maintaining the same data storage capacity in-house.
September 02, 2015Gregory Mottla and L. Elise DieterichThe standard law firm model that has been in effect for the better part of the last 20 years is becoming less viable, and the way law firms are run is undergoing a subtle, yet significant change, driven largely by information.
August 02, 2015Hank Grezlak and Gina PassarellaIn the battle for leverage among powerful players, all too often, women end up as the losers. Here is one reason why.
August 02, 2015Doug RichardsonOne of the most pervasive impacts on law firms is the need for sustained continuous change. Change is never easy. Continuous change is harder and particularly so in conservative profession like law. Here enters the business case for law firm intrapreneur programs!
August 02, 2015Terri MottersheadHow much money should firms spend on marketing? Instead of simply choosing a percentage based on conventional wisdom, this article shows you three simple calculations to use when you're trying to determine how much money your firm should spend on marketing.
August 02, 2015Spencer X. SmithAttorneys rarely think about billings and collections in the summer. Instead, those are topics often left to the year-end collections push. By waiting, however, attorneys lose money, assume risks and otherwise miss important red flags for potential problems that can be avoided or resolved.
August 02, 2015Randy Evans and Shari Klevens