Features
5 Digital Marketing Trends to Follow to Stay Competitive In 2023
Amid the seismic shift of law firms joining the digital revolution, five key trends are emerging that will help shape how clients interact with firms and determine who their representation will be in the coming year.
Features
Without Mandatory Retirement, Lack of Succession Plans Threaten Small and Midsize Firms
In the post-pandemic era, widely adopted flexible work arrangements have given lawyers a new view of their work. But in a profession without mandatory retirement policies, a partner's decision to keep practicing may not entail a discussion of the ultimate succession of their practice and clientele.
Features
Conflict Strategies: Three Keys to an (Almost) Drama-Free 2023 for Your Law Firm
Office drama can be a big problem for law firms. Whether it is showing up as office gossip, the partner who is terrible to their associates and staff, two people who just cannot seem to get along, or a revolving door of lawyers or staff, drama can be distracting, hamper productivity, and reduce billable hours.
Features
10 Legal PR Predictions for 2023
As we come into the holiday season, PR professionals will have to adapt and pivot with all the variables to think about ways to satisfy 2023 PR trends and get their client in the spotlight.
Features
How Law Firms Can Have Their (Hybrid) Cake and Eat It, Too
Lawyers, especially young lawyers, want to work from home. But there are downsides, such as a decrease in networking and personal relationships. How can technology help balance these out so that attorneys and law firms can have their cake and eat it too.
Features
The Impact of the Great Resignation on Legal Department Knowledge Management
Taking the time to build out technology-enabled contract workflows and document institutional knowledge is a must-have for the modern legal department looking to thrive well beyond today's challenges.
Features
Marketing Tech: Avoid Making Hasty Tech Decisions When In Crisis Mode
In March 2020 and the months immediately following, many firms found themselves scrambling to implement tools that would meet the needs of new remote work realities. Understandably, many of these decisions were done quickly without the normal level of due diligence. Now, the same firms are realizing that those hasty, though necessary, decisions should be revisited or undone.
Features
The Case for Having A Lawyer As Your Financial Planner
The accounting industry picked up on this idea years ago when the big accounting firms set up subsidiaries offering management consulting services. Lawyers are in an ideal position to offer impartial investment advice because they are fiduciaries.
Features
Ideas to Generate Business Development and PR Collaboration In Remote and Hybrid Environments
It's important for marketing, BD and PR to have a shared understanding of the firm's brand, positioning, financial goals and related KPIs to succeed in reaching and resonating with the firm's targeted audiences. Making the time to connect and collaborate here will lead to a clearer understanding of the opportunities, pain points and bottlenecks in your firm as they relate to marketing, BD and PR.
Features
Unseen Champions: Hiring for Long-Term Success
In the current talent war, many law firms are hunting for talent with a focus on traditional "industry experience" and prestigious educational backgrounds as familiar criteria in their candidate search process. But what if law firms are missing high value talent — on both the legal and administrative side — that may be right under their nose?
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