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Law Firm Marketing and Business Development

  • Congratulations! You’ve taken the first step and joined a networking group. Now what? Simply attending meetings and adding the membership to your LinkedIn profile isn’t enough — you need to actively engage to get real value from your involvement.

    June 01, 2025Michelle Griffith and Jennifer Clarin
  • AI and OSINT are not technologies of the future — they are reshaping legal operations today. The firms that embrace these tools strategically, with an eye toward governance, agility, and user adoption, will be positioned to lead. Those that delay will increasingly find themselves managing risk with outdated methods in an accelerated world. This is a defining moment for legal operations. The leap forward is here — and the opportunity is real.

    June 01, 2025Matt Winlaw
  • Networking is all about building relationships that can enhance your professional reputation, generate business opportunities and open doors for growth both personally and professionally. Whether you’re looking to expand your influence within your industry, connect with professionals in other areas or give back to your community, there’s a group for you. In this article, we share our firsthand experiences and discuss why networking matters, the different types of groups and options, how to get involved and what to do after you join a group to maximize your time and effort.

    May 01, 2025Jennifer Clarin and Michelle Griffith
  • Many law firms, especially small and midsize practices, struggle with their marketing and business development efforts. Often, they turn to traditional solutions, such as hiring a marketing coordinator, hoping this role can create meaningful impact. However, without a robust game plan, the outcome often becomes reactive, administrative marketing work, sidelining efforts to establish the firm’s unique positioning and visibility. A fractional CMO offers an alternative.

    May 01, 2025Nicolle Martin
  • With your marketing and business development efforts, if your audience doesn’t care about what you’re saying when you publish articles, social media posts, videos, and other forms of thought leadership, you’ve wasted precious time (and likely money) producing content that falls on deaf ears. To avoid such an unpleasant outcome, consider doing the one thing that can prevent your audience from tuning you out by elevating the quality of your thought leadership: Become a social media lurker.

    March 31, 2025Wayne Pollock