Features
Why Brand Awareness Matters
Building brand awareness takes time, effort and consistency. You won't see immediate results, and that can be disheartening. But there's a silver lining: every interaction, every engagement, every mention contributes to your brand awareness.
Features
Unlocking Your Lawyers' Rainmaking Potential
With law firms continuing to face heightened market and industry pressures, business development is essential for both law firm growth and individual lawyer success. However, coaching lawyers to become effective rainmakers presents unique challenges.
Features
Authentic Communications Increase Success for Value-Driven Clients
In an era of rapid change and increasing client expectations, fostering authentic relationships and prioritizing effective communication are essential for sustainable growth.
Features
The State of Cost Recovery In a Hybrid Environment
Law firm operations are different now. Obviously, the biggest impact of COVID has been the inception and continuation of the hybrid work environment. This has been a kick in the pants for law firms to migrate to a digital working environment
Features
Three Ways to Reduce Your External Legal Spend
At best, it is difficult to budget for external legal fees. Needs are uncertain at the beginning of the year, and there is constant pressure to hire the best firm possible. Here are three suggestions to help you reduce your external legal spend.
Features
How Secure Is Your Firm's AI System?
What Law Firms Need to Know Before Trusting AI Systems with Confidential Information As artificial intelligence continues to revolutionize industries, the legal profession is no exception. Every authority agrees about the transformative impact AI is having on legal services. As law firms and corporate legal departments adopt AI technologies to streamline their practices, they must face the inevitable question: How secure are these AI systems?
Features
Developing Client Personas Can Help Maximize Marketing and Business Development
Who are your ideal clients and why do they (or should they) hire you? This simple but key question for marketing and business development is often deceptively challenging to answer. Building and implementing comprehensive client personas enables lawyers, practices and firms to refine their marketing and business development strategies to attract clients that align with their expertise, experience and values.
Features
Is SEO Dead? How AI Is Changing Search
How search is changing because of advanced AI systems, the complex algorithms that power them, the key SEO practices that still matter, and what these changes mean for B2B content marketing.
Features
Unlocking Your Lawyers' Rainmaking Potential: A Coaching Guide
This article explores the complexities of coaching lawyers in business development, offering insights and strategies to unlock their full rainmaking potential.
Features
Navigating the SEC's Marketing Rule
The Securities and Exchange Commission (SEC) has underscored the critical importance of Marketing Rule compliance through a series of recent enforcement actions and risk alerts. This article delves into the challenges that investment advisers must navigate when marketing their services. It also explores how legal counsel and compliance consultants can effectively support their clients in adhering to both the explicit requirements and nuanced aspects of the Marketing Rule.
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