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Our friends at Edge Marketing are ending the year by sharing their predictions for 2025. From the continued evolution of generative AI and its many uses to an increase in multimedia and hypertargeting, these are some of the key factors that will guide legal marketing strategies in the new year.
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The business-law issue of whether and when a corporate defendant is considered distinct from its affiliated entities emerged on December 11 at the U.S. Supreme Court, with the justices confronting whether a non-defendant’s affiliate’s revenue can be part of a judge’s calculation of the monetary remedy for the corporate defendant’s infringement of a trademark.
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It’s time for our annual poll of experts on what they expect 2025 to bring in legal tech, including generative AI (of course), e-discovery, and more.
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Traditional keyword strategies and ranking tactics are losing ground to a more dynamic approach in which optimizing for search now means optimizing for every platform and user interaction. This evolution is appropriately being called “Search Everywhere Optimization.” The redefined SEO reflects how AI is not just changing how people find information but also how businesses need to think about visibility in an increasingly connected digital ecosystem.
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As a marketing professional, your job isn’t just to check tasks off a list — it’s to show attorneys why these efforts matter and how they can actually make their lives easier (and more profitable). This guide is packed with strategies to help you bridge the gap, build trust, and turn even the most skeptical lawyers into willing partners.
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Keller Postman’ alleges that Jenner & Block hired a former FBI special agent to interview class members who had opted out of a $19.99 million settlement with Tubi to arbitrate their claims. The fight began earlier this year as Tubi was negotiating a class action settlement in a 2023 case brought in the U.S. District Court for the Northern District of Illinois, alleging the streaming service sold subscriber data to third parties without the consent of its users in violation of the Video Privacy Protection Act (VPPA).
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Nearly 50 years has passed since the last major change in bankruptcy law. The financial landscape now where debtors go through bankruptcy is very different. Is the Bankruptcy Code still achieving its fundamental goals, and are there ways to improve it?
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This article first discusses the legal backdrop of the UK’s new strict liability law and then summarizes what companies need to know about the new UK guidance, with particular emphasis on the areas where it expands on the ECCP.
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Legal teams incorporating partnership, service and transparency more comprehensively into their representation will stand out and create a competitive advantage in 2025, particularly given the heightened preferences for automation and self-service options.
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It’s back to court for rapper Tramar Dillard, who goes by the stage name Flo Rida, after the Florida Court of Appeals, Fourth District, ruled that a Broward trial court judge erred in his jury instructions when awarding $82.6 million in a breach of contract lawsuit against the makers of Celsius energy drinks in January 2023.