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Marketing the Law Firm

Features

“Shadow AI”: The Hidden AI You Already Have Image

“Shadow AI”: The Hidden AI You Already Have

Robert Padilla

Many law firm leaders insist that artificial intelligence has no place in their businesses; however, common applications employed daily may be using AI without them knowing. This phenomenon, often referred to as “shadow AI,” highlights a growing risk for firms that have yet to develop comprehensive governance strategies for artificial intelligence.

Features

New Networking Resolution In 2026: Build Connection Without the Stress Image

New Networking Resolution In 2026: Build Connection Without the Stress

Sharon Meit Abrahams

For lawyers, networking is still one of the most dependable and effective ways to generate new business and build a steady pipeline of referrals. The encouraging news is that networking confidence is a skill that improves with preparation, awareness and practice. Below are strategies to help you feel more relaxed, prepared, and authentic at networking functions in 2026.

Features

Trust, Focus and Impact: Marketing & PR Predictions for 2026 Image

Trust, Focus and Impact: Marketing & PR Predictions for 2026

Amy Juers & Mary Obregon & Nicolle Martin & Cindy Kremer Moen & Jennifer Marsnik & Vicki LaBrosse & Tanya Amyote

Success in 2026 will belong to brands that combine human judgment with AI capability, communicate with discipline and focus, and treat trust as a measurable business asset, not a marketing byproduct.

Features

The Lawyers’ Guide to Writing Articles for Google’s AI Overview Image

The Lawyers’ Guide to Writing Articles for Google’s AI Overview

Ada Kase & Vivian Hood

Google’s AI Overview creates a strategic opportunity for attorneys who can leverage their knowledge and experience into a decent article. This opportunity to attract more visibility, link a law firm’s blog, and drive readers to a firm’s website in Google AI Overview is our focus in this article.

Features

The Go-to-Market Plan Is a Powerful Tool to Add to 2026 Bus Dev Plans Image

The Go-to-Market Plan Is a Powerful Tool to Add to 2026 Bus Dev Plans

Meg Pritchard

Forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan. For law firms, a GTM plan helps align lawyers, marketing and business development professionals, and firm leaders around clear objectives, research-informed opportunities and measurable outcomes.

Features

Digital Visibility: An Important Measure of Competitiveness Image

Digital Visibility: An Important Measure of Competitiveness

Beth Huffman & Dave Poston

A recent 9Sail study offers a unique, more scientific and tactically valuable comparative perspective to the traditional ranking of firms by revenue — and how those ranking influence brand and digital value as well as impact the actions of clients or others.

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