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We found 6,128 results for "Marketing the Law Firm"...

Using Collaborative Content Development Highlights Lawyers Expertise
May 01, 2024
The goal of a collaborative content approach is to fill resource gaps in the content process, from concept through creation to publication or release, so that more and better content gets to the right audiences.
What We Should Have Learned from COVID, Part 1: When In Doubt, Communicate
May 01, 2024
First In a Series First COVID Lesson: Leaders should communicate regularly to their firms in a more personal way, let their personality shine through, show some vulnerability and maybe reveal that they own a dog.
Determining Ownership Rights of Social Media Accounts
May 01, 2024
Whether in the context of artist/entertainment company, employer/employee, franchisor/franchisee or influencer/brand relationships, who owns and controls the social media accounts and associated goodwill sometimes comes into dispute. This article provides guidance on the standards courts apply in determining ownership rights over social media accounts, as well as best practices to head off such disputes before they occur.
Adidas Stripe Design Battle Reveals Intricacies of Trademarks In the Fashion World
May 01, 2024
Although the bitter legal battle between Adidas and Thom Browne is far from over on either side of the pond, the case illustrates the challenges of ensuring trademark protection for simple and widely employed design elements.
Is the 'Crypto Winter' Over?
May 01, 2024
One of the major catalysts of the "Crypto Winter" that began in 2022 was the collapse of Terraform Labs's native token LUNA in May 2022. Now two years and a dozen crypto-related bankruptcies later, Terraform Labs has filed for Chapter 11 protection.
Can Clients Protect Communications Between Their Lawyers and PR Firms?
May 01, 2024
This article summarizes how courts view communications between a company's counsel and its PR firm during investigations in the context of privilege and provides practical insights and tips for counsel to maintain privilege over such communications.
Want to Improve Law Firm Culture? Be Authentic
May 01, 2024
We hear a multitude of ideas and solutions for attracting and retaining lawyers and business professionals in today's ultra-competitive environment. Tellingly, when surveying the landscape of a multigenerational workforce operating in a mixture of hybrid and remote work, authenticity is essential to workplace satisfaction and loyalty.
Am Law 100 Insights: How Much Do Realization Rates Actually Matter?
May 01, 2024
In 2023, Am Law 100 firms saw their lowest realization rates in five years. Despite the lower realization, the industry appears to have had a better financial year in 2023 compared with 2022. So how much do realization rates actually matter?
Fresh Filings
May 01, 2024
Notable recent court filings in entertainment law.
Landlord & Tenant Law
May 01, 2024
Occupation of Premises Does Not Establish Assignment By Operation of Law Amendment to Rent Stabilization Law Is Not Unconstitutional

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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