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We found 6,128 results for "Marketing the Law Firm"...

Sixth Circuit Considers Rejection of a Filed Power Purchase Agreement
February 01, 2020
The provisions of the Bankruptcy Code sometimes conflict with other federal laws and regulations. The Sixth Circuit Court recently considered whether an energy company debtor could reject a power purchase agreement as an executory contract that had been filed with the Federal Energy Regulatory Commission (FERC)
Digital Dive: The Not-Doing List: Focusing Your Strategic Marketing Plan
February 01, 2020
Sometimes, we over-engineer solutions. And most often, we don't need to.
How Law Firms Are Overcoming New Business Development Challenges
January 01, 2020
With the intense competition for new legal work, demands on lawyers' available time and the increasing discounts clients demand, it's getting harder for law firms operating under a billable-hour business model to support the consistent development of new legal work by investing in and maintaining a marketing department alone.
Competitive Intelligence: Identifying Business Indicators That Lead to Legal Needs
January 01, 2020
It's not enough these days to simply react to clients, the best attorneys are those who can anticipate a legal need before it happens and be proactive in reaching out to clients. To be first to a client, lawyers need a keen understanding of how business indicators connect to legal needs and have a strategy to track and analyze the path as it unfolds.
Leadership in Law: Getting a Seat at the Table
January 01, 2020
How Law Firm Marketers Can Assume a Leadership Role The marketing director needs to gain "a seat at the table" in order to have a voice in planning, and to be viewed as an integral member of the firm's management team. How do you go about earning that seat?
Marketing Tech: 5 Challenges Facing Firms Trying to Boost Marketing With Tech
January 01, 2020
Firms are embracing new technologies to help drive marketing efforts and reach new audiences, but doing so may require some uncomfortable changes to the ways that attorneys have traditionally thought about building their brands.
Digital Dive: Data-Driven Marketing for Law Firms — Metrics for Success
January 01, 2020
The best way to make the most of your initiatives? Track them, and adjust according to the data. But that's easier said than done
Safeguarding Your Intellectual Property
January 01, 2020
Documents are the lifeblood of any law firm. The documents that a firm produces are its greatest asset, especially the intellectual property — trade secrets, patent information, etc. — contained in those documents, yet firms historically have not made sufficient efforts to safeguard those documents from both internal and external threats.
What Would End of Film Studio Consent Decrees Mean?
January 01, 2020
In November, the DOJ asked a federal district court to terminate the Paramount Consent Decrees, a set of rules governing major film studios for the last 70 years. In effect, these rules prohibited movie studios from owning downstream movie theaters and banned a variety of vertical agreements, such as block booking — the practice of bundling multiple films into one theater license.
IP Issues and Esports Athletes
January 01, 2020
A new esports-centric survey released by the law firm of Foley & Lardner projects that esports revenues will climb above the $1 billion mark this year. But the increased stakes and growing sophistication of the industry will likely not be without their headaches.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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