Putting the "Social" Back into Social Media: Helping Attorneys Connect with Others
June 01, 2020
Most attorneys are expecting social media to be a panacea to bring in new clients during this incredibly unusual time in our history. As marketing and business development professionals and coaches, we know we have to teach our attorneys that, like any other marketing and business development tactic, there is no magic bullet. But that by using social media, it will help them create attention and assist in building relationships.
How to Write Digital Content that Gets Read
June 01, 2020
With over 1.7 billion websites on the Internet, you might say we have a content clutter issue. Adding to the pile should be done strategically, with creativity and careful consideration of how to write digital content. This article provides a step-by-step guide for attorneys and legal professionals to follow when writing blogs, articles, legal alerts, white papers and other online content.
Small Law, Big Changes: The Coming Disruption in the Legal Industry
June 01, 2020
The billable hour is still profitable from a transactional perspective, but from a strategic perspective, in today's economy, that profitability has begun to erode. That's because our economy has fundamentally transformed into a service economy that is based on leverage and scale.
COVID-19 Downturn Likely Won't Impact Health of Law Firm Billable Hour
June 01, 2020
Not even the economic downturn imposed by the COVID-19 virus may be able to take credit for eliminating the billable hour. While attorneys could be relying more on legal tech to help defray costs, transitioning to a new pricing infrastructure in the midst of so much uncertainty could prove to be a bridge too far.
8 Legal Marketing Strategies that Work Now
June 01, 2020
Many lawyers focus on business development only when they have downtime or when a matter concludes. And, when they do have time, they go to the same old networking events, write for the same old publications, and give the same old speeches. What is the solution?
Effects of COVID-19 Shutdown on Commercial Real Estate
June 01, 2020
Much attention has been paid to the devastating effects of the COVID-19 pandemic on income, unemployment and cash flow for businesses. But new research takes an eye opening look at what the shutdown of many businesses may do to the worth of commercial real estate.