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We found 6,128 results for "Marketing the Law Firm"...

Antitrust Issues Grow Out of Esports' Success
June 01, 2019
As esports continues its meteoric growth, its antitrust exposure also grows. Soon, the competitive video game industry must address its increasing market share, either voluntarily or in the form of lawsuits and regulations imposed from the outside.
Competitive Intelligence: How Client Intelligent Is Your Firm?
June 01, 2019
<i><b>Ready, Set, Benchmark! </i></b><p>Underlying great client service is a strong understanding of the client's business and goals. There are many barriers to success when it comes to helping lawyers develop a strategic client mindset. So, how do you break down these barriers to create a Client Intelligent Law Firm?
Best Ways To Expand Key Client Relationships from the Lawyer and Firm Perspectives
June 01, 2019
<b><i>Part Two of a Two-Part Article</b></i>
Law Firm Revenue Rose as Demand Dropped in the First Quarter of 2019
June 01, 2019
The legal industry saw greater revenue growth during the first quarter of 2019 than it did to start the strong year of 2018. However, the drivers of that growth were much different, as the demand growth that characterized 2018 gave way to a demand decline during the first quarter of 2019, and much of the revenue growth came in the form of cash collections from 2018 inventory.
Professional Development: Why an Online “To-Do” List and Notes Are So Important
June 01, 2019
<i><b>If You Want To Do More, Go Paper-Less</i></b><p>he secret to increased productivity and a powerful agenda process is to finally ditch the paper and move to a more flexible system for both your daily to-do list and notes. This article makes the case for why moving to a digital platform for a to-do list and notes will increase your productivity.
Negotiating Relocation Rights
May 30, 2019
Despite the apparent risks, relocation provisions are frequently not a potential tenant's priority concern when negotiating the business points of a lease. This is a serious oversight. Signing a lease with an overly broad relocation provision can lead to many issues if the landlord elects to exercise its right to relocate the tenant.
Negotiating Relocation Rights
May 01, 2019
Despite the apparent risks, relocation provisions are frequently not a potential tenant's priority concern when negotiating the business points of a lease. This is a serious oversight. Signing a lease with an overly broad relocation provision can lead to many issues if the landlord elects to exercise its right to relocate the tenant.
Data Security Ethics and Best Practices for Court Reporters
May 01, 2019
The issue of digital security and privacy should be a paramount concern to modern court reporters just as it is to their attorney clients. Yet their biggest risk remains the same as everyone else's: believing it won't happen to them.
The Eyes (and Privacy Laws) of Texas Are Upon You
May 01, 2019
<b><i>Consistent With the Cliché That “Everything's Bigger In Texas,” the Texas Legislature Has Introduced Not One, But Two Separate Bills Relating to the Privacy of Personal Information</b></i><p>The TPPA is arguably the less onerous of the two bills, although you might not necessarily realize it at first blush, given the broad way it defines “personal identifying information” (PII).
5 Ways to Optimize the Attorney-Marketing Relationship
May 01, 2019
With an increase in partner laterals, the advent of increasingly sophisticated procurement teams, greater transparency into pricing models, and more law firm mergers every year, the dynamics have certainly shifted. Attorneys can no longer simply wait for their phones to ring and to expect million-dollar books of business by executing and providing superb client service. That ship has sailed, and client expectations have been raised across the board.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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