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We found 6,273 results for "Marketing the Law Firm"...

Digital Dive: The Not-Doing List: Focusing Your Strategic Marketing Plan
February 01, 2020
Sometimes, we over-engineer solutions. And most often, we don't need to.
How Law Firms Are Overcoming New Business Development Challenges
January 01, 2020
With the intense competition for new legal work, demands on lawyers' available time and the increasing discounts clients demand, it's getting harder for law firms operating under a billable-hour business model to support the consistent development of new legal work by investing in and maintaining a marketing department alone.
Competitive Intelligence: Identifying Business Indicators That Lead to Legal Needs
January 01, 2020
It's not enough these days to simply react to clients, the best attorneys are those who can anticipate a legal need before it happens and be proactive in reaching out to clients. To be first to a client, lawyers need a keen understanding of how business indicators connect to legal needs and have a strategy to track and analyze the path as it unfolds.
Leadership in Law: Getting a Seat at the Table
January 01, 2020
How Law Firm Marketers Can Assume a Leadership Role The marketing director needs to gain "a seat at the table" in order to have a voice in planning, and to be viewed as an integral member of the firm's management team. How do you go about earning that seat?
Marketing Tech: 5 Challenges Facing Firms Trying to Boost Marketing With Tech
January 01, 2020
Firms are embracing new technologies to help drive marketing efforts and reach new audiences, but doing so may require some uncomfortable changes to the ways that attorneys have traditionally thought about building their brands.
Digital Dive: Data-Driven Marketing for Law Firms — Metrics for Success
January 01, 2020
The best way to make the most of your initiatives? Track them, and adjust according to the data. But that's easier said than done
Safeguarding Your Intellectual Property
January 01, 2020
Documents are the lifeblood of any law firm. The documents that a firm produces are its greatest asset, especially the intellectual property — trade secrets, patent information, etc. — contained in those documents, yet firms historically have not made sufficient efforts to safeguard those documents from both internal and external threats.
What Would End of Film Studio Consent Decrees Mean?
January 01, 2020
In November, the DOJ asked a federal district court to terminate the Paramount Consent Decrees, a set of rules governing major film studios for the last 70 years. In effect, these rules prohibited movie studios from owning downstream movie theaters and banned a variety of vertical agreements, such as block booking — the practice of bundling multiple films into one theater license.
IP Issues and Esports Athletes
January 01, 2020
A new esports-centric survey released by the law firm of Foley & Lardner projects that esports revenues will climb above the $1 billion mark this year. But the increased stakes and growing sophistication of the industry will likely not be without their headaches.
A Look Behind, A Look Ahead: Part 1 - Cybersecurity
January 01, 2020
Cybersecurity Law & Strategy partnered with our ALM sibling Legaltech News to ask cybersecurity and e-discovery experts what they thought the key trends were in 2019 and what they expect to see in 2020.

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  • Strategy vs. Tactics: Two Sides of a Difficult Coin
    With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
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  • The Article 8 Opt In
    The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
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  • Legal Possession: What Does It Mean?
    Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
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