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We found 6,207 results for "Marketing the Law Firm"...

Achieving Commercial Real Estate Success Post-Brexit
August 01, 2019
Proper planning and the ability to pivot will help American companies with UK, EU commercial property interests.
Compliance Officers: Recent Regulatory Guidance and Enforcement Actions and Mitigating the Risk of Personal Liability
August 01, 2019
This article explores legal developments over the past year that may impact compliance officer personal liability.
Don't Be Content with No Content Strategy: A Law Firm Content Strategy Primer
August 01, 2019
While it's great to create a ton of content, without any kind of plan or guide, your content (and messaging) is all over the map. In order for your content to have real impact and to effectively support your firm's business development goals and objectives, you need to have a "content strategy."
Law Firm Diversity Roundtable
August 01, 2019
Creating an Environment Attractive to Diverse Lawyers Where They Can Rise to the Leadership Level A roundtable discussion with four prominent leaders in law and recruiting who weigh in what firms are doing — and can do — to create environments that are attractive to diverse lawyers and enable them to rise to the leadership level.
Voice of the Client: 9 Ways You Could Be Hindering New Business Efforts
August 01, 2019
Nine ways you may be hindering your efforts to win new legal business, and a few ideas on how subtle improvements can maximize both success and overall win rates for firms and attorneys.
9 Ways You Could Be Hindering New Business Efforts
August 01, 2019
Nine ways you may be hindering your efforts to win new legal business, and a few ideas on how subtle improvements can maximize both success and overall win rates for firms and attorneys.
Players on the Move
August 01, 2019
A look at moves among attorneys, law firms, companies and other players in entertainment law.
Sales Speak: Relationship Building: Systemizing Prospect Engagement
August 01, 2019
Building rapport with prospective or existing clients and referral sources requires intentional ongoing communication and patience. When relationships fail to progress, it is most often due to a lack of follow-up.
Key Ways to Avoid Negative Publicity 
July 01, 2019
Marketing professionals have a responsibility to do their best to protect the brands of their employers. And part of that responsibility means avoiding, limiting or addressing, to the extent possible, any negative or damaging publicity. While there are nuances within each industry that determine what can and can't be done in this effort, there are some universal strategies I think work well.
Competitive Intelligence: What Is Your Dashboard Report Telling You? Chances Are, Not Much.
July 01, 2019
Until recently, most law firms operated with a cadre of legacy operating systems, financial platforms and reporting technologies from different manufacturers that have no mechanism for connecting with each other, let alone automatically extracting and updating data points between systems. The disparate nature of these technologies has exacerbated the struggle to leverage data and display results in a reporting mechanism that helps direct the firm's decision-making.

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