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We found 6,273 results for "Marketing the Law Firm"...

10 Common Misconceptions Lawyers Have About Media Relations
September 01, 2019
Traditional media continue to evolve and constrict in a marketplace consumed by non-traditional influencers, including bloggers, social media stars, bots. Accordingly, the art of media relations is more important than ever to make sure PR professionals are doing all we can to influence the dwindling number of legitimate journalists while managing and enhancing the public reputations of our law firm clients.
When Being a Star Rainmaker is Not Enough: Why EQ Leads to Even Better Business Results
September 01, 2019
Why EQ Leads to Even Better Business Results It is not uncommon for law firms to face negative business outcomes caused by the behavior of a star rainmaker who is unaware of the impact that they have on others. And that's what emotional intelligence (EQ) is about and why it's so important to lead to better business results. What can law firms do to help their star partners increase their emotional intelligence to avoid potentially disastrous business outcomes for themselves and their firms?
The 5-Step Path to Meeting Your Firm's Marketing Goals
September 01, 2019
Law firms of all sizes struggle to define a marketing and business development pathway that strikes the right balance to deliver measurable value at a manageable cost. A well-defined, quantifiable approach (proactive, not reactive) is necessary to execute a law firm's strategy.
Maximize the Impact of Firm Sponsorships with Social Media
September 01, 2019
Pro bono work on an individual level is often not publicized, but the work you do in the community as a firm should be. Here's how to ensure both you and the charities, nonprofits, etc. you're supporting gain the maximum amount of exposure and awareness for their causes.
15 Free Things to Do for Clients That Will Make Them Love You More
September 01, 2019
There is a huge bonus to doing free things for clients at their place of business: You can bring as many lawyers from your firm with you as you like.
Rights and Obligations In Patent Licenses
September 01, 2019
The owner of a commercially successful patent may have competing desires. On one hand, the patent owner wants to protect the patent and secure its maximum benefit; on the other hand, the patent owner wants to avoid enforcement litigation with competitors because it is expensive and puts the patent at risk.
SCOTUS to Address Whether Lanham Act Requires Willful Infringement for Profit Disgorgement
September 01, 2019
The decision in Romag Fasteners v. Fossil will bring welcome uniformity, ending the status quo where eligibility to recover profits under the Lanham Act depends on which court is deciding the dispute
Players on the Move
September 01, 2019
A look at moves among attorneys, law firms, companies and other players in entertainment law.
GDPR & CCPA Are Just the Beginning
September 01, 2019
How Middle Market Companies Can Shore Up Their Data Privacy The most significant overhaul to the EU's data privacy policies in over 20 years, with extraterritorial reach, forced American businesses to remediate, and in some cases, overhaul their data privacy governance programs. But the GPDR was just the beginning. Organizations seeking compliance with the growing number of data privacy regulations will need to remain vigilant, especially for organizations that rely heavily on personal data.
The State of the U.S. Privacy Job Market, 2019: Part Two
September 01, 2019
A Reflection on the Year Behind, the Years Ahead, and Why Privacy Means So Much to Us Part Two of a Two-Part Article Part two of The State of the U.S. Privacy Job Market, 2019 will outline what is happening within service providers, consultancies, and vendors will touch briefly on government agencies and will predict the near-future state of the U.S. privacy job market.

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  • Major Differences In UK, U.S. Copyright Laws
    This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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  • Strategy vs. Tactics: Two Sides of a Difficult Coin
    With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
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  • The Article 8 Opt In
    The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
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  • Legal Possession: What Does It Mean?
    Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
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