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We found 6,128 results for "Marketing the Law Firm"...

Opportunity Zones and Commercial Real Estate
September 01, 2018
One of the many provisions of last year's tax overhaul was the creation of a little-noticed program called Opportunity Zones, which was designed to give investors tax breaks for investments in designated areas. Now, attention is starting to pick up as the program takes shape.
Professional Development: Overcoming Business Networking Anxiety: It Just Takes Practice
September 01, 2018
Coffees, breakfasts, luncheons, dinners and receptions are all part of doing business; they are also essential to attracting business. These situations, however, can be uncomfortable. But there are ways to overcome the discomfort. The following are a few tips that will help you feel prepared and confident in networking situations.
Attorneys' Primer on Video Game Mods
September 01, 2018
As far as software developers are concerned, video game modifications are not always a bad thing. The greatest cause for concern, however, arises when a modder creates a standalone game without permission from the developer — and then the new game takes market share away from the original.
Impact of the Big Four on the Legal Market
September 01, 2018
<b><i>EY's Announcement That It Is Acquiring Riverview Law Could Accelerate the Pace of Change in the Legal Industry</b></i><p>There has been much talk in the past year that the Big Four were sniffing around the alternative legal services market looking for an acquisition. That wait is now over. Here is an analysis of how the acquisition may impact different sections of the legal market.
Marketing Tech: Fail Frequently This Fall to Succeed
September 01, 2018
Engage in initiatives that will allow you to fail and succeed simultaneously.
Salary Hikes Not So Impressive After Inflation
September 01, 2018
Law firms have bumped up starting salaries for associates at top firms over the past few years, prompting Big Law clients to raise a stink about outsized salaries for junior lawyers. But it turns out that this pay falls short of past peaks when inflation is taken into account.
Take Content by the Tale: How to Use Storytelling to Strengthen Your Marketing Materials
August 01, 2018
In law firms today, content is not only king — it seems to be everything! With so much content flowing out of firms, how do you make your content — or for that matter, all of your marketing materials — stand out from the crowd? The answer's not simple — but it's clear: storytelling.
Do Your Lawyers Think as Business Owners or Employees?
August 01, 2018
There are two types of lawyers — those who have their own business and those who work for those who do. How do your lawyers size up?
Social Media Scene: How to Compel Your Staff to Share Your Firm's Social Media Posts
August 01, 2018
Consider advocating for your employees first before you ask them to advocate for you. Give your employees a reason to care.
General Data Protection Regulation: Defense or Offense?
August 01, 2018
Ostensibly, GDPR's mission is to strengthen and unify the EU's protection of online privacy rights and promote data protection for citizens of the 28 countries currently in the EU. In the global economy, however, GDPR serves as an alarm to all countries with business flowing across Europe and well beyond. Where business flows, data follow.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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