Rooftop Solar Power Generation
September 27, 2010
This two-part article discusses the types of solar power generation, recent federal and state incentives to increase supply and demand for the photovoltaic (PV) market, and challenges and opportunities for commercial users.
In the Spotlight: Subleasing Benefits and Risks
September 27, 2010
Significant amounts of office space are now becoming available for subleasing as prime tenants seek subrent income to help cover their prime rent obligations to their landlord. Here's a look at the pluses and minuses of subleasing.
A New Use for an Old Tool
September 27, 2010
Commercial leasing litigation has become an art form ' and in states like New York, attorneys have, as a result of technicalities such as failing to serve the tenant properly, kept non-paying tenants in possession for years.
PLAN AHEAD FOR BUSINESS DEVELOPMENT
September 24, 2010
PLAN AHEAD FOR BUSINESS DEVELOPMENT - As we've said before, closing business does not begin with the presentation of an engagement letter. It begins with the introduction and first handshake-whether that happens at a conference, dinner, fundraiser, or even a PTA meeting. From there, it's important to plan ahead, to take the next steps, and working toward the closed sale. So what are the next steps in business development? If the prospect is a first-time acquaintence, offer…
Hard Sell Sells ' Pitching Your Law Firm
September 13, 2010
Would You Buy a Used Car from This Ad? One of the great exercises in frustration is trying to get some sell into an ad, a Web site, a brochure, or any of the social media for a law or accounting firm. Anyone whose experience resides in promotion in any of these media tends to gravitate towards the hard sell ' to channel those wonderful TV pitchmen. And you can bet that it's the way'
THE MOST OVERLOOKED CLIENT DEVELOPMENT RESOURCE
September 08, 2010
THE MOST OVERLOOKED CLIENT DEVELOPMENT RESOURCE - is your clients! In our work with law firms, we often oint out that new business only comes from 3 sources - clients, referrals and new prospects. It is amazing how often I then hear, "but how do I ask clients for referrals or repeat business without offending them. Rubbish - that's just an excuse. If your firm's work has been solid and helpful, and you are working on…
Prognostication Is a Mug's Game
September 08, 2010
The British have a marvelous expression for foolish activities. They call them "a mug's game." Well, prognostication is a mug's game.<p>The reason that predictions are so hard to get right is simple to fathom. In today's dynamic world, any course of action will likely be affected by unforeseeable random events that alter that course. For example, just a few years ago, who could have predicted LinkedIn, Facebook or Twitter ' much less the impact the social networks would have on society and business? Many of us remember when blogs were considered to be fads that would ultimately die or fade away. Now, blogs are ubiquitous, and an integral part of the business process. The fascinating thing about these devices is that they impacted the business world so rapidly that there wasn't time to predict them before they became important business tools.
OBSTACLES TO ATTORNEY MARKETING
September 08, 2010
OBSTACLES TO ATTORNEY MARKETING - One of the toughest challenges for business development and marketing professionals is overcoming the excuses we've all heard for not wanting to market. One of the questions I often ask at the beginning of workshops or keynote speeches is what have you heard attorneys use as excuses? * I'm in law, not sales. * It's unprofessional for me to market * Why bother? * I don't have time to market'
Prognostication Is a Mug's Game
August 31, 2010
What are reasonable assumptions about the future of the legal profession in this dynamic society? Here, we can surmise ' if not predict ' a future by extrapolating two things from the past.
Lessons from Twitter's Settlement with the FTC
August 30, 2010
The announcement that social-networking phenomenon Twitter has agreed to settle FTC charges that it had engaged in inadequate privacy and information security practices illustrates some simple mistakes that social media and other online companies can make. If the consent decree is approved, Twitter will have to live with the oversight that accompanies an FTC consent decree for 20 years (or more than four times the length of time that the company has existed).
