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We found 6,128 results for "Marketing the Law Firm"...

Breakthrough Thinking: How to Discover and Drive Motivation in Business Development and Lead Attorneys to Greater Prosperity
May 01, 2018
Despite all the strategic planning CMOs may devote to individual attorney coaching and training, it is often not enough to support the lawyer client in connecting the dots of relationship building, reputation enhancing and contact management over the course of a career to make a remarkable difference.
How Law Firms Can Prepare for FinTech Wave
May 01, 2018
<i><b>The Innovations and Industry Disruption Should Have Law Firms Snapping to Attention</b></i><p>The world of financial services is being upended by new technologies — from virtual currencies and blockchain to peer-to-peer lending and enhanced mobile banking — that are capturing customers, as well as the attention of Wall Street investors and industry regulators.
Supreme Court Eyes Relaxing Rule on Foreign Patent Damages
May 01, 2018
<b><i>Despite Possibility of 'Chaos,' Presumption Against Extraterritorial Application May Give Way to Simple Proximate Cause Test, Justices Suggest</b></i><p>The U.S. Supreme Court seemed to be mulling a flexible test for foreign patent damages last month, with the categorical presumption against extraterritoriality taking a back seat.
'Media & Communication:' Is Your Firm Ready for PR?
May 01, 2018
A good PR strategy might involve working on content creation, managing social media accounts, interacting with customers online and offline, and talking to the press.
You're Going to Need a Bigger Boat
May 01, 2018
<b><i>Small Law Firms Face Large Regulatory Requirements</b></i><p>Unlike large firms with comparable resources with which to protect client non-public information, small firms can find themselves trapped between cyberattacks, like ransomware, that don't prejudice based on the size of firm, and regulators who are indifferent to your size, when investigating a potential violation.
Playing Both Sides: Facing the Harsh Truth of Law Firm Service Duality
May 01, 2018
Whereas in the past clients took the lead from law firms in defining high-end practices worthy of premium rates, today's clients have the tools and information to make smarter, wiser purchase decisions.
'Marketing Tech:' Harnessing the Hot Trend In Voice Search to Generate New Business
May 01, 2018
Voice search is the hot new trend in technology and CMOs can harness it to generate more calls online and leads from their websites.
The Power of Certifications In the Legal Industry
May 01, 2018
<b><i>Part One of a Two-Part Article</b></i><p>The key paths and the corresponding certifications available for lawyers — and nonlawyers — to pursue to help successfully administer a career in the legal industry in the coming decade.
Key Tech Terms to Know: Archives, Backups, Disaster Recovery and “as-a-Service”
May 01, 2018
A few essential definitions, intended to provide clarity and guidance to firms that are exploring how to improve their data compliance, protection and recovery posture.
<i>Commentary:</i> America's Modern 'Throwaway': 401(K) Retirement Savings
May 01, 2018
While 401(k) cashout leakage may not stink in our streets, its economic effects are deplorable. Each year, this slow-motion train wreck robs millions of Americans of their retirement security and converts their retirement savings into wasted consumption and avoidable tax penalties.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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