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We found 6,128 results for "Marketing the Law Firm"...

Adding Value with a Client Visit Initiative
April 01, 2018
The increasing competition in the legal industry highlights the importance of differentiation and adding value beyond the work product. Face-to-face interactions with clients are a critical component in differentiation because they provide the opportunity to understand better the nuances of clients' businesses, develop deeper relationships, and drive productive collaboration.
'Media & Communication:' We Wrote This Article to Share with You
April 01, 2018
Develop content with a purpose in mind versus simply creating content for its own sake. Retweets and shares are fine, but they shouldn't be the end goal of a lawyer's effort. Instead, creating content should be about enabling the lawyer to feel comfortable and easily engage with clients.
'Sales Speak:' Savvy Salesmanship is a Hallmark of Successful Business Development
April 01, 2018
At its core, business development is about making authentic connections that grow into meaningful relationships. Rainmakers recognize that principle and apply an array of techniques to fuel their careers.
<i>Online Extra:</i> Catalyst Acquires TotalDiscovery
April 01, 2018
The deal will primarily be used to expand Catalyst's core offering to offer an integrated program, Insight Discovery, that spans the EDRM.
Benchmarking Cybersecurity: CISOs and Security Leaders Share Perspectives on Managing Evolving Global Risks
March 01, 2018
30 security professionals are interviewed in a collective conversation about the cross-functional solutions they are applying to today's most complex challenges and the creative ways they are adapting to a perilous threat landscape.
Law Firm Security Goes Back to School
March 01, 2018
Armed with technical and regulatory weapons for preventing cyber crimes, law firms must administer policies to protect client data and use the systems and services held standard by industries like medicine and banking. No one knows when disruption will take place. New methods of adverse action force executives to make more choices and decisions. All departments must merge their vigilance and join with IT services as IT takes center stage in order to stay prepared.
New Federal Tax Act Gives New Life, and Twists, to Treatment of Film, TV and Stage Productions
March 01, 2018
Section 181 of the IRC has provided benefits to both producers of movies and television programs and — under pass-through legal structures such as limited liability companies — to their investors. Now, with the enactment of the sweeping new federal tax law, §181 has been given new life, with a couple of additional benefits and a couple of additional twists.
Showcasing Attorney Expertise: Guidance for Law Firms
March 01, 2018
Many attorneys already share intellectual capital by writing articles or delivering presentations with the hope of attracting additional business. However, most individuals, and even firms, have not developed a cohesive plan to ensure maximum exposure.
Offshore Restructuring Outlook
March 01, 2018
The first quarter of 2018 has seen the Dow and NASDAQ pushing through record highs, increasing consumer confidence in the U.S. and Europe. However, there are segments in the market that are expected to need continued restructuring work, both onshore and offshore through 2018, particularly: offshore oil and gas drillers; European and U.S. retail; and the highly leveraged Chinese real estate sector.
<i>Online Extra</i>: e-Discovery Pioneer, Judge Andrew Peck, Retires
March 01, 2018
<b><i>One of e-Discovery's Most Influential Figures</b></i><p>After over two decades as a magistrate judge for the Southern District of New York, Peck will retire and join DLA Piper.

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  • Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
    Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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  • Identifying Your Practice's Differentiator
    How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
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  • Risks and Ad Fraud Protection In Digital Advertising
    The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
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